Product Marketing

2 days ago

Singapore ASUS GLOBAL PTE. LTD. Full time

Are you ready to ignite your career and be part of something truly extraordinary? At ASUS, we’re In Search of Incredible—and we want you on our team We’re looking for dynamic, passionate individuals who are eager to innovate, create, and make waves in the tech world. If you’re fueled by ambition and thrive in a fast-paced environment where your ideas can shape the future, this is your opportunity to shine. Join us, and let’s chase the incredible together

**The Purpose
- **

The B2B Product Marketing will be closely working with HQ team to own and be responsible for the entire Go to Market strategy for the segment, planning and driving activities from product launches to channel / retail programs and branding campaigns. This role will be a key to drive growth within the business segments within the systems division and increase overall ASUS brand share.

**The Responsibilities -**
- Work closely with ASUS HQ and the BDM to develop end to end of B2B marketing strategy and implement them
- Establish brand awareness and preference within the market by defining product & brand positioning. Work with internal stakeholders (HQ and local teams) to implement global marketing direction as well as develop local value proposition/messaging for product line up in respective target markets.
- Work with digital and PR marketing teams to plan and drive new product launches and sustain the momentum through always on marketing activities.
- Plan and execute co-marketing and in-store activities to increase brand share through Asus direct and partner channels.
- Identify suitable events (tradeshows, industry exhibitions, strategic alliance partner events and ASUS led events etc.) to participate in and to drive brand awareness and engage with end user community.Work with head of marketing for budget plan submissions, reporting and tracking of all activities.

**The Requirements -**
- 5+ years of marketing experience within the IT / Tech industry (essential).
- Good understanding of IT and consumer Tech Industry trends and landscape.
- Ability to simplify complex technology and communicate that message to market.

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