Urgent] Freelance Brand Director/senior Brand Director

2 weeks ago

Singapore TBWA SINGAPORE PTE LTD Full time

**About the Role**

We are seeking an experienced and strategic **Freelance Brand Director / Senior Brand Director**to lead high-profile, integrated campaigns—particularly within the public sector—delivering creative excellence and measurable impact. This role is ideal for a confident and resourceful leader who can navigate and manage both internal and external stakeholder relationships, and drive campaigns from concept to execution.

**Key Responsibilities**
- Shape and drive the creative and strategic direction of integrated campaigns, ensuring alignment with client objectives and brand positioning.
- Build strong, trust-based relationships with senior client stakeholders, partner agencies, media vendors, and internal creative, strategy, and production teams.
- Lead nationwide, multi-channel campaigns across tv, print, outdoor, digital, social, and experiential touchpoints, ensuring consistency, quality, and timeliness.
- Oversee the full campaign lifecycle from brief development and creative concepting to production, launch, and post-campaign evaluation.
- Navigate the requirements, sensitivities, and approvals processes of public sector and government-related work, ensuring compliance and effective public engagement.
- Work independently while also inspiring and guiding a cross-functional team to deliver best-in-class creative and strategic solutions.
- Manage shifting priorities and tight timelines with resilience, adaptability, and a solutions-focused mindset.

**Skills & Experience**
- Proven track record as an Account Director, Senior Account Director, or Brand Director in an integrated advertising or creative agency environment.
- Experience leading large-scale, nationwide campaigns—preferably in the public sector.
- Strong understanding of multi-channel marketing, including ATL, digital, social, and content.
- Exceptional client servicing and relationship management skills, with the ability to confidently influence senior stakeholders.
- Skilled at balancing strategic thinking with hands-on delivery.
- Resilient under pressure, highly organised, and able to manage multiple workstreams simultaneously.
- Excellent communication and presentation skills.

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