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Senior Marketing Executive

2 weeks ago

Hougang, Singapore MIGHTY JAXX INTERNATIONAL PTE LTD. Full time

**Commercial Team)**

**Our Team**

Mighty Jaxx is the leading integrated future culture platform in Southeast Asia today. With
a mission to supercharge future culture phygitally, Mighty Jaxx’s integrated platform will
empower future pop culture brands with an end-to-end supply chain of digital and phygital
collectibles, including artist development and incubation, proprietary IP operation and
provide global consumers access to new D2C experiences.

Mighty Jaxx partners with the greatest creative talents in the world, as well as top global
brands such as Netflix, Formula 1, Hasbro, Toei Animation, Cartoon Network, Nickelodeon,
Warner Brothers, Adidas and many more to ship millions of phygital collectibles to over 90
countries worldwide.

We are proud to be an equal opportunity employer with a diverse, inclusive work
environment and encourage our employees to bring their authentic, fun-loving, and
high-energy selves to the workplace.

**The Job**
***
The Senior Executive, Marketing will be responsible for supporting the execution of Mighty
Jaxx’s e-commerce strategy and event marketing across the APAC region (excluding
China). This role will involve hands-on management of e-commerce and offline campaigns,
e-commerce and campaign operations, and will collaborate with various internal teams to
ensure the success of regional e-commerce and offline (online-to-offline) initiatives. This
role will cover both B2B and B2C segments.

This role reports directly to the Sales Director (APAC excluding China), with a dotted line
reporting to the Marketing Director.

**Responsibilities**

**1. Online Marketing**
- **E-Commerce Strategy Execution**:
i. Support the execution of the global e-commerce strategy by
implementing daily operational tasks specific to the APAC region

ii. Collaborate closely with regional teams to ensure alignment with the
global e-commerce strategy and adapt plans as needed for local
markets
- **E-Commerce Campaigns**:
***i. Execute regional e-commerce campaigns for MJI (APAC ex CN),
ensuring they are aligned with the global strategy
ii. Manage the localisation of campaign content to suit the preferences

and behaviours of APAC markets
iii. Monitor and analyse campaign performance, providing insights to the

global team to optimise future campaigns
- **E-Commerce Feature Enhancements**:
***i. Collaborate on the testing and implementation of new e-commerce
features and enhancements
ii. Provide feedback and suggestions to the global product management

team to ensure that the platform meets the unique needs of the APAC
markets

iii. Coordinate with technical teams to ensure smooth rollout and
functioning of new features
- **E-Commerce Operations**:
***i. Handle day-to-day operations for MJI (APAC ex CN), including order
processing, customer service coordination, and platform maintenance
ii. Work closely with the regional logistics and customer service teams to

resolve operational issues and improve customer satisfaction
iii. Ensure that the e-commerce platform operates efficiently and meets

the expectations of APAC customers
- **E-Commerce Reporting**:
***i. Generate reports and key statistics to provide insights into the
management team to drive data-driven decision-making and optimise
business outcomes

**2. OfflineMarketing**
Prepare and execute new product launches for offline channels with
- distributor and direct retail partners across APAC
- Coordinate the planning and execution of successful events that drive brand
- awareness and engagement
- Coordinate and support marketing activities with offline channels with

distributors and direct retail partners across APAC

**Requirements**:
Prior experience in e-commerce, focusing on regional markets across SEA or APAC
- Strong understanding of the e-commerce landscape and consumer behaviour in the
- APAC region
- Proven ability to execute online and offline marketing campaigns and manage
- operational tasks within a dynamic environment
- Excellent organisational and project management skills
- Strong communication skills, with the ability to work effectively with
- cross-functional teams and external partners
- Experience with regional e-commerce platforms and marketplaces such as shopify
- Familiarity with digital marketing tools and techniques specific to the APAC region
- Ability to speak languages relevant to the APAC region would be a plus

by our People team.

**Benefits**

Be part of a company where the benefits are designed to elevate your experience - making
your journey with us as dynamic and rewarding as the work you’ll do. You can look forward
to:

- Hybrid work (with flexible start timing, ranging from 8.30am - 10.30am)
- Competitive annual leave package, with comprehensive health insurance coverage
- Attractive staff discounts on MJ products
- Well-stocked pantry filled with a variety of snacks and beverages