Campaigns & Communications Manager
1 week ago
**About us**
We are looking for an experienced Campaigns & Communications Manager to join our diverse team of people who are passionate about taking the real estate industry into the age of technology through innovation and a desire to solve its multitude of challenges.
**Responsibilities**:
- Drives the alignment of marketing and campaign plans to the overall marketing
strategy and goals
- Develop strategic marketing plans to acquire, engage and retain consumers for
the marketing organization
- Develop target audience personas as part of your overall strategy and align
marketing functions on direction and acquisition goals
- Be responsible for developing and implementing integrated marketing campaigns
across all functions
- Work closely with the wider marketing team to build persona-based consumer
journeys to drive retention and engagement
- Work closely with the wider marketing team to drive traffic from their owned area
to our marketplace, with the eventual goal of conversion
- Work closely with the product team to drive the campaigns for all consumer
product launches, and when necessary, work closely with your Trade counterpart
to run a 360 marketplace campaign for consumer products that require
supply-demand coordination
- Work with your Trade counterpart to develop consumer campaigns for
monetization
- Work alongside Brand & Marketing team for ad-hoc responsibilities or projects
needed in the continuous growth of the overall brand
**Qualifications**:
- Is familiar with and keeps abreast with market trends and consumer insights
- Demonstrates a good understanding of the property industry and what's trending
- Is able to synthesize knowledge from multiple sources to drive the strategy and planning process
- Has a strong growth-hack mindset and is relentlessly resourceful
- Has strong project management skills
- Is organized and can keep to given deadlines
- Able to work well with internal and external stakeholders
- Has the ability to lead across multiple teams and drive company-wide campaigns
- Extra points if you’re familiar with the property scene
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