Growth Director, Creative Service Line, Singapore

Job Title:
Growth Director, Creative Service Line, Singapore

**Job Description**:
About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

This is an exciting time to join dentsu. In good times and bad we partner with brands to achieve meaningful progress as a force for growth and good. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Marketing transformation is fundamental to dentsu’s vision of innovating the way brands are built. Our operating model enables us to bring together talented specialists from across the network to rapidly form teams which can address clients’ business challenges as they tackle digital disruption.

To lead such change, this role will:

- Focus on pursuing strategic and sizeable Creative Service Line Singapore-led client opportunities in partnership with leaders and practitioners across our Service Line, and outside of it for more integrated opportunities.
- Service both existing and new large opportunity clients; including supporting our Singapore and APAC Solutions team.
- Focus on winning, structure and process, while delivering a healthier pipeline of strategic opportunities, supporting delivery throughout the pitch process and ultimately driving revenue for the Service Line, aligned to the MSS.
- Support building a community of a new business specialists across Strategy, Creative, Content, Account Management, Experience Design, Technology, PM, HR and Finance through a teaming platform

Role Purpose

The purpose of this role is to establish and operate a growth practice, setting the growth strategy for the Creative Service Line in Singapore.
- Achieve business results by collaborating with business leaders and practitioners in Singapore and across APAC
- Establish and execute the growth strategy focused on new logo and cross/up-sell to existing clients
- Oversee demand generation, account growth planning and proactive targeting strategy for driving pipeline volume
- Manage a large pipeline of deal flow and enforces adherence to the standard growth methodology
- Develop and leverage strong working relationships with leadership to align on targeted services, strong value propositions, pricing, process and support structure to drive growth
- P&L ownership for sales and subsequent tools and support required to generate and win new business
- Ensure coordination with Service Lines and Alliance Partnerships to grow company revenue
- Lead and develop a high performing Growth focused team

Key Accountabilities

Commercial Edge
- In collaboration with the Creative Service Line CEO, design a plan to seize new business opportunities and achieve annual targets. Track, measure and communicate progress against these.
- The plan could specify key areas of opportunity (industry sector) and size of client and set a minimum number of chemistry meetings to be secured, with a target of a number to convert
- Coach teams to work collaboratively with Strategy, Planning and Specialist teams to deliver innovative, ambitious and differentiated pitch presentations. Ensuring that:
o Pitch teams have innovative future focused ‘story credits’ and marketing tools that enable them to sell Creative Service Line’s solutions

o The right pitch team is united to deliver outstanding, creative ideas that are uniquely dentsu and deliver clients objectives

o Pitch fee structure that can deliver profitability/ROI targets
- Build prospect pipeline and continuously strive to identify and convert target prospects that extend brand reputation, build profitable relationships
- Proactively build credible relationships across dentsu to identify and action cross selling opportunities that maximise income

Strategic Focus
- Unite with business leadership teams and other specialists to identify, set targets and action new business development opportunities across existing and potential clients
- Own and implement strategic events to showcase Creative Service Line expertise and strategic thought leadership to current and potential clients, key industry stakeholders and b