Content Specialist

2 weeks ago

Singapore Grit Search Full time

Location
- Singapore, Hong Kong, China- Date
- 29 Apr- Industry
- Logistics, Transportation & Supply Chain- Work arrangement
- On-site- New role within a global supply chain technology MNC
- Min 5+ years experience in writing English B2B content
- Position can be based in Hong Kong, Singapore or Shanghai with sponsorship available for HK

Company Description:
Our client is a well-established logistics technology provider with a presence in over 100 countries. Due to increased growth over recent years, they are looking for a Content Market Specialist to be based in Hong Kong while covering the region. This is a strategic role where your aim is to utilize market data and insights gathered across the region to create content that will attract potential customers.

**Responsibilities**:

- To gather information on markets, competitors and consumer behaviours.
- Translating market intelligence into potential new products, solutions and value propositions.
- To conceptualize, develop and implement B2B and B2C marketing strategy.
- To create, leverage and distribute targeted content.
- To design and manage marketing campaigns including organic and paid searches, retargeting ads and account-based marketing.
- Creating internal communication plans to increase awareness of the company’s product offerings across the region

**Requirements**:

- A minimum of 6-8 years’ experiences in a B2B content marketing role; agency experience welcome
- Strong understanding of content marketing with high level English copywriting skills
- Experience in managing multiple stakeholders and deadlines
- B2B marketing experience is a must; Logistics or Supply Chain industry experience is an advantage
- Sponsorship is available for overseas talent looking to move to Hong Kong

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