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It&d Manager
3 weeks ago
Consumer Acquisition into CRM and Loyalty Programs
- Salesforce Marketing Cloud
- SEO/SEM
- Social Listening
- Performance Marketing
- Web and eCommerce Analytics
- Digital Traffic Generation, Leading to Conversion at eCommerce Channels
- Digital Asset Management
The role is a Regional Product Manager to the Digital/MarTech pillars and will represent the needs of the region at global product councils and forums. The role will also have a part to help shape the product roadmaps as what the region and company requires.
**Responsibilities**
- Leveraging on the global portfolio of digital solutions, partner with the business to drive the desired business outcomes.
- Develop a deep understanding of the broader business in order to play an active role in shaping the Digital strategy which meets strategic and operational objectives
- Act as a digital leader to the business and be proactive in identifying opportunities where technology can bring advantages to the organisation.
- Be the key interface to the Digital and eCommerce and the Global Digital Technology teams
- Help shape the consumer journey from acquisition and through the conversion funnel
- Understand and able to shape the traffic strategy, driving Reckitt online sales to Direct to Consumer or Online Marketplaces
- Help markets optimize and win at Search and Share of Voice
- Develop Web and eCommerce analytics capabilities in markets
- Rolling out and fully embedding Global and Local Digital solutions to the markets
**Requirements**:
- Strong track record of business engagement, partnership, and value delivery through effective cross-functional collaboration
- Experience in managing and leveraging 1st Party Data to drive consumer engagement, loyalty and purchase is highly desired
- Able to communicate and influence senior stakeholders towards the strategic priorities
- Commercial acumen with the ability to work with business leaders and peers to establish priorities and drive through successful execution.
- Been in IT Management, Digital Marketing and/or Advertising Technology space
- Experience with established platforms such as Sales Force Automation, Salesforce Marketing Cloud, Consumer Data Platform, Shopify, Google Analytics, Veeva Vault and Digital Analytics
- Experience in evaluating and implementing eCommerce transactional, optimization and performance/KPI solutions in a FMCG environment
- Proven experience of leading a team, within a multinational, or FMCG company.
**Equality**:
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
