Performance Marketing Manager

2 weeks ago


Singapore SAMSUNG SDS ASIA PACIFIC PTE. LTD. Full time

**Responsibilities**:
**a) Performance Marketing Activities**:

- Strong knowledge of Google and Social Media Ad campaigns and Social media
- Regularly review and optimise all campaigns for positive ROAS
- Able to use different Analytic tools to track and measure campaigns.
- Regularly review multi-channel analytics reports and recommend optimisation action plans to for sales conversions.
- Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the different digital channels and assets
- Plan and hands-on execution of day-to-day CRM-related marketing activities in support of client and internal unit objectives.
- Be responsible for CRM marketing campaigns and auto-triggered recurring campaigns, including strategy & data planning, customer segmentation implementation, creation of target groups, creative assets set-up, campaign creation and execution, analytics and reporting.

**b) Data Analysis & Reporting**:

- Analytical mindset and be able to easily recognise gaps and opportunities through data analysis.
- Familiar with Adobe Audience, GA, AEM, AA,

**Requirements**:

- Proficient in spoken and written English
- Self-driven
- Degree in Marketing communications or equivalent
- Agency experience a plus
- A knack for identifying target audiences and know where to find them to encourage engagement and conversions.
- Experience in optimizing landing and product pages for optimal conversions.
- Strong experience in analytics tools.
- Outstanding communication skills, not put off by presenting to a group of people or convincing teams of future campaign ideas.
- A customer focused mindset and great analytical skills.
- Creativity, highly motivated and a structured approach in executing projects.



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