
Marketing Manager
7 days ago
**Roles and Responsibilities**
- Execute marketing campaigns and oversee its successful implementation.
- Manage Marketing Calendar throughout the year in a proactive manner; strategize and maximize the impact of marketing and advertising campaigns.
- Ensure consistency and compliance of corporate image and branding in line with franchise (brands) requirements.
- Manage content on corporate/brand websites and social media channels such as Facebook and Instagram
- Manage & update delivery platform menu such as GrabFood, Foodpanda and Oddle
- Copywrite press release, maintain media relations with KOL and influencers by conducting media hosting
- Measure and report on performance of campaigns and events, gather insights and assess against KPI.
- Monitor market trends and perform competitor analysis
- Arrangement of mystery shopper
- Monitor of Goggle reviews
- Work with regional franchise partners, other internal stakeholders and externa agencies
**Requirements**:
- Minimum Degree in Marketing and/or equivalent field
- Minimum 3 years' related experience
- Creativity & Multi-Tasking
- Self-driven & Responsibility
- Working with F&B industry will be added value
- Advantage to have photography, graphic, web design and video editing experiences
- Strong ability to build working relationships, innovation and target driven
- Multi-tasking and able to work independently and with team well
- Travel requirement (low)
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