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Sr. Marketing Manager

3 weeks ago

Queenstown, Singapore GE HEALTHCARE Full time

**Job Description Summary**: As Sr. Marketing Manager - Surgery AKA (ASEAN, Korea, Australia) at GE HealthCare, you will play a crucial role in driving the Surgery (OEC) modality’s regional marketing strategy to achieve business objectives.
You will be responsible for: (1) New Products Introductions, Product Mix, Price positioning, and Promotion of the Surgery OEC portfolio in the zone. (2) Market Intelligence, (3) Sales tools, Quoting tool, and Marketing Collaterals, (4) Commercial/Marketing programs to drive funnel and IB retention. (5) Internal alliances s.a. Services. (6) Product Sales training, Tradeshows, Events & Workshops. (7) Input to product roadmap & continuous feedback to global.

GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

**Essential responsibilities**
- Develops strategic and operational marketing plan in coordination with the sales leader and zones
- Provides thought leadership on products market positioning / price / margin realisation
- Responsible for dissemination of information on product and clinical trends, new procedures and new products or options.
- Drives sales teams to identify key reference sites for new product introductions
- Supports the sales specialists with handson remote demos from the Dubai showroom / workshops/ conferences to win deals with those future reference sites
- Establishes regular and ongoing linkage to the Upstream Marketing team
- Ensures that all new products are clinically relevant and all clinical needs are translated into technical and performance specifications
- Inputs into Product Planning on customer needs
- Builds strong relationship with key opinion leaders in order to develop programs for promotion of our products and coordinates clinical experts for workshops and presents at those.
- Drives the marketing regional collaboration and coordination with third party companies (robotics, navigation, etc) to create relevant solutions and tools for the sales team to win in these clinical domains
- Develops plans and executes local congress organization.
- Organises and supports team trainings on products, competition from the Dubai showroom
- Develops marketing material for sales teams and localizes content for account managers
- Complete all planned Quality & Compliance training within the defined deadlines
- Identify and report any quality or compliance concerns and take immediate corrective action as required
- Knowledge and understanding of all Global Privacy and Anti-Competition Policies and operates within them to ensure that no company policy or law is broken
- Knowledge and understanding of all Environmental Health Policies (including but not limited to GE Healthcare EHS Policies, GE Healthcare Fleet Rules, etc.) and operate within them to ensure that no company policy law is broken
- Ownership of order and configuration quality at the point of entry to ensure accuracy, configuration integrity and that all requirements are tied to documented customer inputs

**Requirements / Qualifications**
- Bachelor’s / advanced degree in engineering / management / related field with 7+ years’ experience in Business Management, Product Marketing/Development OR equivalent years of experience
- MUST have **Surgical C-Arm **experience/knowledge
- Proven ability to work with regional and global teams to bring out region-specific outcomes
- Strong business acumen; financial and organisational skills
- Advanced negotiation, problem solving and influencing skills
- High level presentation and interpersonal skills; able to communicate and present ideas to customers in a way that produces understanding and impact that builds effective strategic relationships
- Ability to energize, develop, and build rapport, collaboration and influence at all levels within an organization
- Ability to operate effectively in a multi-tasking, dynamic environment, while maintaining a forward thinking and customer-first attitude
- Strongly compliance driven
- Demonstrated ability in managing the matrix structure and building effective networks
- Establish and maintain positive work relationships with peers, management, and customers displaying willingness to understand diverse points
- Willingness and ability to accommodate working with different time zones and travel >30% of the time

**Desired Characteristics**
- Master’s degree in Business is preferred
- Demonstrated mastery in a minimum of 3 critical growth trait competencies viz. External (customer & patient) focus, Lean mindset, Entrepreneurial spirit, Creativity & Act boldly, Inclusive leadership
- Experience in managing a matrix organization with multi-cultural teams and multi-markets businesses
- Strong track record in high technology, capital equipmen