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Digital Marketing and Content Executive
3 weeks ago
**Job Title**:_Digital Marketing and Content Executive
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**Job Type**:Full-Time
**About Us**:
Reckless Ericka is a forward-thinking brand that thrives on creativity, innovation, and precision in digital marketing. We are looking for a talented **Digital Marketing and Content Specialist **to join our team and bring cohesion, strategy, and execution to our digital platforms.
**Key Responsibilities**:
- **Strategic Collaboration**:Work closely with the graphic designer to provide creative and marketing direction.
Ensure branding consistency across all digital assets.
- **Marketing Execution**:Develop and execute comprehensive marketing campaigns for social media, EDMs, and digital content.
Plan and schedule engaging social media content across platforms (Instagram, Facebook, Tiktok, etc.).
- **Content Development**:Collaborate on the creation of visually appealing graphics, promotional materials, and website content.
Write, proofread, and edit compelling copy for various digital channels.
- **E-commerce Synchronisation**:Oversee Shopify updates and ensure seamless integration of assets.
Analyse Shopify performance metrics and suggest improvements for user experience and sales conversion.
- **Data Analysis & Reporting**:Track, analyse, and report on digital marketing performance (KPIs).
Use insights to refine strategies and improve outcomes.
- **Compliance**:Adhere to Singapore's MOM regulations and maintain proper documentation and workplace standards.
- Design and implement all marketing activities for the company, focusing on growing our brand.
- Develop omni-channel marketing campaigns to achieve business outcomes including brand awareness, customer acquisition, and engagement.
- Independently plan and execute marketing activations and events.
- Analyse performance data to derive insights and implement improvements.
- Collaborate with cross-functional teams to optimize marketing performance.Stay updated on marketing trends, culture, and news.
- **Requirements**:
- Bachelor’s degree or diploma in Marketing, Communications, or a related field.
- Minimum 2-3 years of experience in digital marketing or a similar role.
- A genuine passion for our brand and its values
- Strong commercial acumen and customer instinct
- Creative and resourceful thinker with the ability to innovate.
- Performance-driven with a solid grasp of data analysis
- Ownership mentality with a proactive approach
- Strong understanding of marketing analytics and tools such as Google Analytics.
- Excellent communication skills with a knack for storytelling.
- Hands-on experience in content creation and visual design tools (e.g., Adobe Suite).
**Preferred Qualifications**:
- Experience in e-commerce or retail marketing.
- Familiarity with SEO best practices and basic HTML/CSS.
**What We Offer**:
- Competitive salary aligned with market standards.
- Opportunities for professional growth and skill development.
- Collaborative and inclusive work environment.
**How to Apply**:
Please submit your CV, portfolio (if applicable), and a cover letter detailing your relevant experience and why you’re the perfect fit for our team.
Please state the positon you are applying.