Wealth Banking Channel Optimisation Lead

1 week ago

Singapore Page Personnel Full time

A leading global financial institution and with a strong APAC presence
- Contract for a start, extendable and convertible to permanent

**About Our Client**:
Our client is a leading global financial institution and with a strong APAC presence, is looking to hire an experienced Digital Acquisition and Channel Optimisation Lead to join their team and take ownership of their digital banking capabilities for the retail and wealth banking business.
- Be responsible for end-to-end sales and acquisition of WPB (Cards, Loan & Deposit products)
- Establish and achieve best in class O2O (offline to online) sales management framework.
- Multi-channel E2E leads management and sales originations from manned channels including strategy, processes, and enablers to drive the growth of assisted digital sales.
- Own and optimize full digital sales funnel from paid marketing, owned channels, support partnership (including with aggregators) to drive digital leads, sales, and fulfilment.
- Establish multi-product (deposits, cards, loans, retail wealth and insurance) digital sales framework.
- Implement product bundling and cross-selling strategies to maximize digital sales growth.
- Partner with Products, Propositions, Marketing to drive digital sales via Straight Through Processing (STP), digital marketing, creative messaging, digital campaigns, media optimization, website content management, SEO, A/B Testing, retargeting for complete digital channel optimization.
- Accountable to drive early activation including digital active, mobile active and cards activation.
- Identify enablers which will improve process efficiency.
- Review and recommend key metrics for mapping & monitoring sales effectiveness processes (including SLAs, volumes, CPA)
- Responsible for the web pages change management and coordination with group content studio to deliver on content and page changes on a timely basis.

**The Successful Applicant**:

- Expertise in channel optimization across digital marketing, digital sales, managing funnel drop-offs for retargeting activities, full funnel management and conversion know-how.
- Familiar with use of Looker, Adobe Analytics, Google Analytics, and other data capabilities
- Good understanding of digital skillsets, including channel optimization strategy, end-to-end leads management, messaging opportunities to prompt and successfully re-engage sales leads.
- Establishing best in class digital experiences within digital and physical network channels
- Ability to initiative and drive strategic direction, aligned with Products, Propositions, Marketing and other Functions.
- Ability to influence and drive change.
- Understands how to navigate the matrix and drive integration opportunities.

**What's on Offer**:

- You will play a key role in developing and executing their digital strategy, driving the adoption and implementation of digital solutions to deliver the best in banking for their wealth and retail clients.

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