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Travel Retail] Senior Product Manager, Skincare

2 weeks ago

Central Singapore l'Oréal Full time

**Key Job Accountabilities**:
Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
- Collect and analyze consumer and market insights and competition strategies to make recommendations to management
- Drive new product launches and push growth on pillar products through promotional and advertising excellence, contribute to the growth of the respective brand in Travel Retail Asia Pacific
- Implement new product launches on time in full and strive to maintain growth on pillar products
- Propose and implement promotional and trade marketing plan for product(s)
- Manage A&P budget for product(s) to maximize ROI
- Ensure sales forecast accuracy for demand planning
- Mobilise and collaborate with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy; meet the deadlines
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
- Interact effectively with other departments (global brand team, sales, supply chain, finance controlling, training etc.) to support marketing objectives

**Key Skills**:
Market & Consumer Insight
- Identifies market drivers
- Translates trends and consumer knowledge into meaningful insights

Brand Development
- Thinks brand strategy
- Imagines disruptive products & services
- Develops integrated campaigns that work
- Integrates retail & shopper expertise

Activation Excellence
- Delivers excellence with agility and rigor
- Integrates sustainable, business consciousness

Collaborative Leadership
- Creates collaboration for bigger success
- Shares & leverages best practices

**Requirements**:

- University graduated or above, preferable in Business, Marketing or related discipline
- Minimum 5 relevant years of marketing experience
- In-depth knowledge of beauty products/categories
- Experienced in research and market data analysis
- Experience in skincare category is advantageous
- Knowledge of travel retail, markets trends and consumers is advantageous
- Willing to learn, goal-oriented, able to work under pressure
- Good communication and interpersonal skills
- Fluent in English, Mandarin preferred due to work partners spoken language