Public Relations Associate Director

1 week ago


Singapore ROADGET BUSINESS PTE. LTD. Full time

**Summary of Role**

**Responsibilities**
- Write, develop and manage SHEIN communications materials to enhance corporate visibility and public image
- Develop, coordinate and drive implementation of external communication strategies and PR campaigns to position and promote SHEIN’s corporate profile
- Build and manage relationships with relevant media and other public stakeholders
- Track, monitor and lead daily reporting on media commentary and public discourse
- Responsible for managing corporate PR agency to meet KPIs
- Represent SHEIN in corporate/media activities
- Plan and execute corporate social responsibility programmes in partnership with internal and external stakeholders
- Pre-empt and provide counsel on issues management, as well as manage crisis communications situations
- Prepare and facilitate senior management for public speaking and media engagements

**Qualifications and Experience**
- Degree in Communications, Media, Journalism, Public Relations or related fields
- At least 8 years of experience in corporate communications or public relations
- Strong track record in developing and implementing external communication strategies/campaigns
- Excellent understanding of in-country media landscape, as well as strong top-tier media relations network with business, consumer and/or technology journalists
- Excellent writing, presentation and communication skills
- Good knowledge and experience in digital media tools/platforms
- Excellent interpersonal and teamwork skills
- Ability to multi-task and have exceptional attention to detail while operating in a fast-paced and dynamic environment
- Strong proficiency in English, proficiency in other Asian languages such as Chinese, Thai, Korean etc. will be considered an advantage



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