[sg] Content
1 week ago
**About Doctor Anywhere**
At Doctor Anywhere, we are guided by the core belief that healthcare should be simple, accessible and efficient for everyone. Since our launch in 2017, we've been disrupting the healthcare industry by developing innovative solutions to bridge gaps in the healthcare ecosystem. Our services integrate both digital and offline platforms to empower users to take charge of their health. Headquartered in Singapore, we have regional offices in Malaysia, Thailand, Philippines, Vietnam, and India, serving more than one million (and growing) users across Asia.
At DA, we believe in the value of innovation and collaboration. Grounded in our motto of “Keep Going, Keep Growing”, our team strives towards excellence every day, and values diversity in perspectives brought by every member. Together, we bring quality healthcare to your doorstep
**About the team**
Our Marketing team connects our vision and products to our customers in the region. In a nutshell, the team keeps a pulse on the market, to make sure that we come up with strategies to offer the right services with the right benefits, to the right users. And as our users grow and evolve in their healthcare journey, our team evolves along with them. There’s never a boring day in Marketing
**About the role**
This role reports to the**:Senior Manager, Marketing Communications & Content**.
A summary of the key responsibilities and requirements are as follows:
**Responsibilities**:
- Develop microcopy, and craft clear, concise copy and interface text for products and web experiences
- Creating SEO-rich website and app copy content to deliver an engaging mobile-first experience that creates affinity will drive organic audiences to with our brand, products and services
- Collaborate across Marketing, Product, People & Culture teams to identify key messaging gaps across the customer journey
- Support the Product team in UX copywriting, proofreading of DA digital platform content for both technical and non-technical user personas
- Work closely with the Marketing team to define the concept and copy direction of both long-form and short-form content for branding and marketing initiatives
- Partner with the Learning & Development team to build and review both external and internal-facing educational content and materials
- Provide support in the localisation of regional marketing, product or academy copy content to ensure relevance
- Work in an iterative web production lifecycle, seeking out opportunities to optimize content based on UX feedback, performance metrics, A/B testing
**About you**
- Bachelor’s degree with a minimum of 4+ years of relevant experience in copywriting, content creation and production
- Experience across both B2B and B2C marketing
- Working knowledge of digital copywriting, editing and proofreading for social media, SEO-optimized web content and product-related content
- Mastery in English, with fluency in an additional South East Asian language is a plus.
- Demonstrated ability in managing and prioritizing multiple tasks to meet deadlines.
- Good team player and have the willingness to take on new challenges with a flexible attitude.
- A start-up attitude - you take full ownership of things that you do, willing to go out of your comfort zones and take on new challenges.
- Comfortable with ambiguity and flexible to learn new things - we’re not done growing, and heading into uncharted territories is part of the fun
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