Senior Marketing Manager

**Job Description**:
Your role

Are you a disruptor, breaking the paradigms of how others solve problems? Are you bold, courageous, and strategic? Is delivering impact your top motivator? We subscribe to the notion of hiring smart people and getting out of their way. If this sounds like a good fit, we need to talk

Key responsibilities:

- Working with key stakeholders across the Energy business. Using market research, clients feedback, and sales priorities, you will develop compelling and content-rich value propositions by target audience which will drive the GTM strategy for marketing communications into target segments
- Implement, plan, develop and measure integrated global marketing programs (including marketing events) to align with the ‘Buyers Journey’, including awareness, inbound and outbound demand generation, pipeline building, sales acceleration, and localization
- Help grow and implement new digital inbound marketing strategies to drive further demand from online activity
- Develop global sales enablement assets and implement training strategies to instruct sales on understanding target audiences, value propositions, buyer preferences, needs, and challenges
- Build processes and account scoring techniques from the ground up to help us analyze and identify when accounts should be prioritized and be excited to scale this as we grow
- Analyze campaigns and targets daily and compare A/B test where necessary to ensure strategies have a measurable ROI - be agile and willing to update and change tactics where campaigns fall short of expectations
- Proactively engage with the sales teams to coordinate, communicate, and optimize the impact of marketing activities and work closely with the team to track lead flow and convert opportunities
- Be willing to learn and become an expert on our key personas, work with sales to fill in gaps, and develop a persona-based strategy for lead conversion
- Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
- Manage timelines, budgets, resources, and maintain effective communications and relationships with internal and external partners.

Required Skills And Abilities:

- B2B demand generation marketing, ideally with a focus on integrated campaigns and ABM for Enterprise SaaS or similar (ideally >10 years)
- Experience within the energy industry is preferred.
- Track record of measurable success in developing and growing pipeline through innovative programs to scale company growth
- Strong ability to think strategically, analytically, and creatively to break down problems and find effective solutions
- Familiarity with ABM tools, marketing platforms (Eloqua, On24.. etc), Salesforce, Google Ads/ Analytics, and reporting skills
- Digital inbound marketing skills covering a wide range of online channels - Able to analyze large amounts of data, content, and products to develop solution sets.
- Experience working in a cross-functional, matrix organization, including the understanding of global/ regional/ country organizational dynamics

You are
- Strong analytical capabilities. Innate ability to navigate through a complex matrix organization and lead process changes. Thrive in a fast-paced connected sales and marketing environment.
- A strong leader who has experience working with multiple cultures and stakeholders across global locations and time zones
- Highly collaborative
- Hands-on, goal-driven, and a positive attitude and sense of ownership
- Solid communication and interpersonal skills
- High level of accuracy and attention to detail

Flexible Working We pride ourselves on our agility and diversity, and we welcome requests to work flexibly. For most roles, flexible hours and/or an element of remote working are usually possible. Please talk to us at the interview about the type of arrangement that is best for you. We will always try to be adaptable wherever we can.IHS Markit maintains a substance-free workplace; employees may be asked to submit to a drug test (where permitted by law). In addition, in order to comply with applicable federal, state, and local vaccine mandates (including those in place for US federal contractors), US employees may be required to provide proof of being fully vaccinated, unless they have been approved for an accommodation due to a medical reason, a sincerely held religious belief or another legally protected reason. The company also participates in the E-Verify Program to confirm eligibility to work in the US.