Marketing Specialist

6 days ago


Singapore Hays Full time

**Your new company**
You will be part of a global logistic and supply chain company who is one of the biggest player in the industry with presence all over the world

**Your new role**
As the Marketing Specialist, you are required but not limited to:

- Responsible for developing and implementing marketing campaigns and programs to achieve revenue growth
- Key person for analyzing customer data to develop actionable insights to identify gaps in the user lifecycle and translate them into campaign plans
- Develop campaign briefs that communicates with all aspects of business
- Monitor, measure and report on the performance of customer communications
- Responsible in designing and conducting A/B test for optimization
- Develop and monitor marketing calendar and timelines
- Manage 3rd party creative agencies to ensure strong and accurate delivery capabilities

**What you'll need to succeed**
- Bachelor degree in Marketing, Business, Economics or related discipline
- Minimum 5-7 years of experience in pure B2B or experience in both B2C and B2B marketing role
- Strong experience in lifecycle marketing in B2B or B2C with proven track record through multi-channel campaigns
- Good understanding of data-driven lifecycle marketing, customer acquisitions and retention experimentation
- Proven record in handling large amounts of data as well as analytical work
- Strong familiarity in using MarTech tools (ideally Marketo, Hubspot)

**What you'll get in return**
Location: Tai Seng

Office based

**What you need to do now**

EA License number: 07C3924

EA Registration No: R22105356

Company's Registration number: 200609504D #1242040



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