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Marketing Executive(Google Ads)

2 weeks ago

Toa Payoh, Singapore Oneness M&C Pte Ltd Full time

**Key Responsibilities**
- Plan, set up, and manage end-to-end Google Ads campaigns (Search, Display, Shopping, YouTube, Performance Max) for clients/brand in Singapore and APAC markets.
- Conduct keyword research, audience targeting, and competitor analysis to inform campaign strategy and optimize ad relevance.
- Create compelling ad copy, extensions, and landing page recommendations to improve click-through rates (CTR) and conversion rates.
- Monitor campaign performance daily, analyze key metrics (CPC, CPA, ROAS, conversion rate), and implement data-driven optimizations (bidding, budgeting, audience refinement).
- A/B test ad creatives, headlines, and targeting parameters to continuously improve campaign efficiency.
- Generate regular performance reports (weekly/monthly) with insights, trends, and actionable recommendations for stakeholders.
- Stay updated on Google Ads platform updates, algorithm changes, and industry trends to ensure cutting-edge campaign strategies.
- Collaborate with content, design, and SEO teams to align campaigns with landing page experiences and broader digital initiatives.

**Requirements**:

- Bachelor’s degree in Marketing, Business, or a related field.
- 2+ years of proven experience managing Google Ads campaigns
- Google Ads Certification (Search, Display, Shopping, Video) is mandatory.
- Strong understanding of digital marketing metrics, conversion tracking, and Google Analytics 4 (GA4) integration.
- Proficiency in using Google Ads Editor, Google Tag Manager, and data visualization tools (e.g., Data Studio).
- Ability to work in a fast-paced environment, manage multiple campaigns, and meet tight deadlines.

Pay: $3,500.00 - $5,000.00 per month

Work Location: In person