
Marketing Executive
2 weeks ago
Responsible for creating brand awareness, promoting LATICRETE’s products and successfully get the products specified through Key specifiers such as Developers, owners, Architects, Consultant etc.
**Responsibilities**
To achieve specification targets set by Marketing Manager and in accordance with the company’s objective to increase LATICRETE product range technical specification in the market by,
- Developing and increase new specifiers base and business
- Assist in the development of key specification tools that can increase sales and presence
- Strongly influence architects and specifiers to develop proprietary specifications for LATICRETE systems
- Liaising and maintaining close relationship with R&D and Technical department on matters relating to Specifications
- To keep good constant interaction with Architects/ Consultants and Key specifiers to ensure that the desired level of customer service quality is achieved
To create and promote LATICRETE brand awareness by,
- Conducting architectural & engineering presentations & trainings.
- Attending and participate in product presentations, product seminars, industrial organizations & trade shows
- Assisting sales personnel in meeting clients related to specification matters
- Providing market intelligence information on competitors and market’s direction
- Promoting and market LATICRETE product range to Architects, Consultants, Developers and Contractors
- Prepare marketing action plan as required by company
**Requirements**:
- Possess own car
- Min 2 years of sales/marketing experience preferably in construction industry although not a must
- Excellent communication skills
- Able to present confidently and convincingly to a wide variety of audiences/ groups
**Other Information**:
- 5 days’ work week
- 8.30am - 5.30pm
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