Vp, Marketing, Events

**About the Orange Movement**

Launched in 2022, the **Orange Movement** is a global initiative led by IIX to **integrate gender equality and climate action into financial markets**. As part of this movement, IIX introduced **Orange Bonds**, the world's first **gender-lens**and **climate-focused** asset class designed to:

- **Mobilize $10 billion** in capital markets by 2030
- ** Impact 100 million women, girls, and gender minorities**:

- ** Position women and gender minorities as key players in climate mitigation and adaptation**

The **Orange Movement** operates through **strategic partnerships, financial innovation, and advocacy** to **transform global finance** into a more inclusive and sustainable system. The program is currently funded by **Australia's Department of Foreign Affairs and Trade (DFAT) for the next three years**, providing a strong foundation for growth. The **Head of the Orange Movement** will be responsible for **executing the current program effectively** while securing additional funding to expand its reach and impact.

**About the Role**:
The VP of Marketing, Events & Donor Engagement at IIX is a critical leadership role responsible for elevating brand awareness, amplifying impact stories, and cultivating strong relationships with donors, all in service of IIX's mission. This role leads the development and execution of comprehensive marketing and communications strategies, oversees high-profile events and campaigns, manages donor engagement initiatives, and directs media relations to maximize IIX's visibility and impact, particularly in relation to the movements and initiatives it houses.
- **Develop and implement a comprehensive marketing and communications strategy**:

- ** Lead major events, summits, and campaigns**:

- ** Manage donor communications and engagement strategies**:

- ** Oversee media relations**:

- ** Work closely with the fundraising team**:

- ** Amplify impact stories**:

- ** Enhance brand visibility**:

- ** Manage digital marketing and social media**:

- ** Develop content marketing initiatives**:

- ** Monitor marketing and communications performance**

**Key Responsibilities**:
1. Marketing & Communications Strategy
- Develop and implement a comprehensive marketing and communications strategy for IIX and its key initiatives (including the Orange Movement and others), enhancing global visibility, building brand recognition, and effectively communicating its mission, impact, and value proposition to target audiences.
- Identity target audiences, crafting compelling narratives, selecting appropriate channels (digital and traditional), and measuring campaign effectiveness.

2. Brand Management
- Oversee the development and implementation of brand guidelines and messaging for IIX and its various initiatives, ensuring consistent and impactful communication across all platforms.
- Maintain brand integrity and enhance brand equity. This includes managing distinct brand identities where appropriate while maintaining overall IIX brand cohesion.

3. Storytelling & Content Creation
- Develop and execute a content strategy that showcases IIX's and its movements' impact through compelling stories, case studies, videos, blog posts, social media content, and other engaging formats.
- Oversee the creation of high-quality content that resonates with target audiences and drives engagement.

4. Media Relations
- Develop and maintain relationships with key media contacts, proactively pitch stories to top-tier publications (both general and impact-focused), and manage media inquiries.
- Secure positive media coverage to raise awareness of IIX, its work, and its impact.

5. Events & Campaigns
- Lead the planning and execution of major events, summits, conferences, and campaigns to showcase IIX's and its movements' work, engage stakeholders, and generate momentum.
- Manage logistics, developing event programming, securing speakers, overseeing event promotion, and ensuring alignment with broader IIX strategic goals.

6. Digital Marketing
- Implement digital marketing strategies to increase reach, engagement, and brand awareness.
- Manage distinct digital presences for key initiatives while ensuring overall brand coherence.

7. Donor Communications & Engagement
- Develop and implement donor communications and engagement strategies to cultivate relationships with existing donors, increase donor retention, and attract new donors.
- This includes creating personalized communications, organizing donor events, and managing donor recognition programs.

8. Fundraising Support
- Work closely with the fundraising team to design and execute donor engagement campaigns that support fundraising goals for IIX and its various initiatives.
- Develop compelling messaging and materials for fundraising appeals.

9. Cross-Functional Collaboration
- Collaborate closely with other teams within IIX, including programs, investments, research, and finance, to ensure alignment and maximize synergies.
- Fac