Tenant Engagement Officer

3 days ago

Singapore SMRT Corporation Ltd Full time

Tenant Engagement Officer

Job Purpose
The Tenant Engagement Officer is responsible for planning, organising, and managing marketing campaigns, promotional activities, and tenant-related initiatives. This role ensures alignment with corporate objectives and guidelines, fostering strong tenant relationships and enhancing engagement.
Responsibilities
1. Tenant Management
  • Maintain an updated database of tenant information, including contact details, categories, and asset information
  • Organise and store tenant assets in shared drives, ensuring accessibility for stakeholders.
  • Upload tenant assets onto the website and other relevant platforms.
  • Facilitate onboarding for new tenants by:
    • Obtaining contact details from the leasing team.
    • Sending welcome emails with engagement session registration links.
  • Ensure online shop directory listings are accurate, complete with logos and images.
    • Coordinate with tenants to obtain missing assets via email, calls, or site visits.
    • Maintain high standards for asset quality.
  • Manage tenant promotions by:
    • Verifying images, details, and mechanics for publication.
    • Organizing monthly email blasts to solicit promotions. Keeping published promotional information accurate and up to date.
2. Tenant Engagement
  • Coordinate engagement sessions between management and key tenants (High revenue tenants and new tenants). Organise annual tenant engagement events (e.g., Chinese New Year celebrations) and partner-sponsored initiatives (e.g., collaborations with TikTok, USME).
3. Tenant Asset Acquisition
  • Collect tenant assets through various channels, including email, calls, and site visits.
  • Track and consolidate the status of asset acquisition. Ensure assets are properly filed internally and shared for public use.
4. Tenant Promotion Management
  • Facilitate monthly tenant promotion submissions.
  • Oversee the publication of submitted promotions on the website. Monitor and update promotion statuses to ensure validity.
5. Tenant Advertising Support Package
  • Ensure new and renewing tenants receive their advertising support package.
  • Highlight new and renewing tenants through advertising initiatives.
Skills
  • Strong Communication Skills: Clearly articulate processes, requirements, and objectives to tenants.
  • Organisational Expertise: Efficiently manage and track tenant submissions, filing, and updates.
  • Marketing Proficiency: Background in marketing with demonstrated experience in social media strategy, content creation, and campaign management.
  • Design Capabilities: Basic graphic design skills to create promotional materials using tools such as Canva, Adobe Photoshop, or equivalent platforms.
  • Bilingual Capability: Proficiency in Mandarin is preferred to liaise with Mandarin-speaking tenants.

This role offers a dynamic opportunity to foster tenant relationships, enhance engagement strategies, and contribute to the success of Stellar Lifestyle’s vibrant retail ecosystem. Fresh diploma graduates are welcome.
Retail and Advertising Solutions & Services Partner Stellar Lifestyle is the largest managing agent of retail and advertising spaces in Singapore’s rail network. We create vibrant transit destinations through continuous innovation and a desire to make our everyday touchpoints better. Our expertise also includes retail mall management, outdoor media & digital advertising solutions, and digital engagement platforms.

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