Brand Marketing Diector
3 days ago
Job Type: Full-time.Position Summary:
- Develop and execute branding and marketing plans to enhance brand positioning and achieve business objectives.
- Collaborate closely with Operations, R&D, Training, and other relevant departments to drive campaign efforts effectively.
- Establish strategic brand partnerships to expand brand reach and enhance consumer engagement.
- Manage and direct agencies in developing and implementing digital and Public Relation strategies.
- Collaborate with local marketing teams to translate brand strategy into actionable marketing campaigns, aiming to increase market share, enhance brand equity, and improve customer experience.
- Responsible for managing the annual marketing budget and monitoring campaign performance to ensure Marketing ROI targets are met.
Requirements:
- Bachelor's degree with a minimum of 10 years' experience in branding and marketing, preferably in FMCG.
- Strong communication and presentation skills.
- Analytical mindset with a keen understanding of consumer profiles and market trends.
- Well-organised with excellent timeline management skills.
全职职位概述:
- 制定和执行品牌及营销计划,以提升品牌定位并实现业务目标。
- 与运营、研发、培训及其他相关部门紧密合作,推动营销活动的有效实施。
- 建立战略品牌合作伙伴关系,以拓展品牌影响力和提升消费者互动。
- 管理和指导代理机构制定和实施数字营销及公共关系策略。
- 与本地营销团队合作,将品牌战略转化为可执行的营销活动,旨在增加市场份额、提升品牌价值和改善客户体验。
- 负责管理年度营销预算,并监控活动表现,确保营销投资回报率目标的达成。
要求:
- 拥有学士学位,并具备至少10年的品牌和营销经验,最好在快速消费品相关领域。
- 优秀的沟通和演讲技巧。
- 具备分析思维,深刻理解消费者画像和市场趋势。
- 组织能力强,时间管理技巧出色。
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