Technical Product Marketing Manager

5 days ago

Singapore HOLISTICS SOFTWARE PTE. LTD. Full time

Key Responsibilities 1. Technical Positioning & Messaging Define and evolve the technical value proposition of the platform, ensuring it speaks credibly to both technical (data engineers, analytics engineers, analytics leads) and non-technical (business operations, C-suite) audiences. Map product features and architecture into benefits and use‐cases. Develop and maintain competitive/market technical positioning – assessing how our architecture and features differ from competitors, and how to articulate that differentiation. Collaborate with Product and Engineering to stay current on product roadmap, technical architecture changes and performance benchmarks. 2. Technical Content & Enablement Build compelling analytics use cases and demo flows that showcase best practices in modeling, visualization, and value storytelling Create or oversee creation of technical collateral: architecture diagrams, technical blogs, demo walkthroughs, analyst‐framing pieces and marketing collaterals. Work with engineering and pre‐sales teams to produce demo infrastructure, sample use‐cases, proof‐of‐concept templates and technical documentation. Lead creation of customer‐facing training or enablement materials for advanced use‐cases (e.g., analytics modelling, data transformation, performance optimization). Serve as technical review/quality assurance for all technical marketing and sales enablement assets to ensure accuracy, clarity and relevance. 3. Demand Generation & Go‐to‐Market Execution Partner with marketing to strategize and launch campaigns that highlight technical advantages (e.g., modern data stack readiness, self‐service analytics, data governance, engineering productivity). Enable sales and pre‐sales teams: develop battlecards, objection‐handling frameworks, competitive kits, slide decks and play books Coordinate with customer success and product marketing to drive expansion via technical upsell/innovation use‐cases Track technical‐engagement metrics (e.g., demo conversions, POC to win rate, adoption of advanced modules) and optimize marketing practices accordingly. 4. Cross‐Function Leadership & Thought Leadership Collaborate across product, engineering, marketing, sales, and customer success teams to sync messaging, pipeline flows, and customer feedback loops. What We Are Looking For Minimum 5 years' experience in technical marketing, product marketing (technical SaaS), solutions engineering, or comparable roles in tech companies. Proven track record in analytics/SaaS companies: fluent in modern data stack concepts (cloud data warehouse, ETL/ELT, analytics modelling, BI/visualisation, data governance) and able to articulate them to market audiences. Strategic mindset with hands‐on capability: able to roll up sleeves (create content, build demo flows) and also define higher‐level strategy. #J-18808-Ljbffr

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