MARKETING DIRECTOR

7 days ago


Singapore THENG DEVELOPMENT PTE. LTD. Full time

Objectives of this role Collaborate with business team to uncover insights for developing marketing and branding strategies for existing and new products Oversee and grow the marketing department by identifying revenue opportunities among established clients and by securing new accounts Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team Responsibilities Lead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales Conduct meetings regularly with


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