Growth Marketing Specialist

15 hours ago

Singapore LingoAce Full time

Growth Marketing Specialist page is loaded## Growth Marketing Specialistlocations: Singaporetime type: Full timeposted on: 发布于昨天time left to apply: 结束日期:2025年11月14日 (申请时间还剩 4 天)job requisition id: R **About the Role**We are seeking a Digital Marketing Specialist to drive new parent acquisition across both **online and offline business lines** in Singapore. This role will own **organic growth channels** online, while also leading the **full-funnel offline marketing journey** for our learning centre. You will work closely with our Paid Media Specialist, Centre Manager, and cross-functional teams to deliver on ambitious growth targets.**Key Responsibilities****Online Business (Organic Growth Owner)*** Act as the **channel owner** for organic growth: SEO, social media, affiliate partnerships, and growth hacking initiatives.* Develop and execute strategies to increase inbound leads through **organic website traffic, social media and more**.* Support SEO and content strategy: Scale search-led acquisition by optimising content performance and testing content ideas with data.* Build and manage partnerships with affiliates, parenting platforms, and community groups to drive new customer acquisition.* Work with content, design, and product teams to create engaging organic assets (blogs, reels, carousels, landing pages).* Quick to identify current trends and leverage on these trends to further enhance leads generation.* Collaborate with the **Paid Media Specialist** to ensure synergy between paid and organic funnels.* (Good-to-have) Familiarity with **CRM and lifecycle marketing tools (Braze/Zoho)** to support nurture flows and retargeting.**Offline Business (Full Funnel Growth)*** Partner with the **Centre Manager** to hit growth targets for the offline learning centre.* Drive parent acquisition campaigns from **awareness → visit booking → trial → enrolment**.* Plan and execute **offline-to-online activations** such as events, workshops, open houses, and referral campaigns.* Localize and adapt campaigns to the **Singapore parent/education landscape**, ensuring a consistent and engaging parent experience across touchpoints.**Analytics & Reporting*** Track, analyze, and optimize funnel performance across both online and offline campaigns.* Build and maintain reporting dashboards in **GA4, Zoho CRM, GSC, SEMRush, or Superset**.* Deliver insights and recommendations to improve lead quality, conversion efficiency, and ROI. #J-18808-Ljbffr

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