Digital Advertising Specialist

3 days ago

Singapore AI WISE PTE. LTD. Full time

Roles & Responsibilities About AI WISE AI WISE Pte Ltd is a fast-growing AI and digital marketing company based in Singapore. We help businesses leverage advanced AI technologies and data-driven marketing strategies to grow their brands and sales across online channels. Our services include digital advertising management, AI-powered content creation, and marketing automation for clients across various industries in Asia. Role Overview We are seeking a motivated and detail-oriented Digital Advertising Specialist to join our team. The ideal candidate has hands-on experience managing paid campaigns across Google, Meta, and TikTok , understands the digital advertising ecosystem, and is capable of handling both campaign execution and performance tracking with minimal supervision. This role involves running end-to-end campaigns — from setup and optimization to performance reporting — for AI WISE’s clients (approximately 80% of workload) and for AI WISE’s in-house marketing (approximately 20%). Key Responsibilities Plan, set up, and manage digital advertising campaigns across Google Ads, Meta Ads, and TikTok Ads platforms. Monitor campaign performance and optimize for ROI, conversion rate, and cost efficiency. Implement and maintain tracking solutions, including GA4, Appsflyer, Meta Pixel, and Conversion API (CAPI) . Prepare regular performance reports and provide actionable insights and recommendations. Collaborate with internal teams to align ad campaigns with client objectives and marketing strategies. Troubleshoot and resolve technical tracking or campaign setup issues. Stay updated on the latest ad platform updates, policies, and best practices. Basic Requirements Bachelor’s degree in Marketing, Business, Computer Science , or a related field. Minimum 3 years of experience in digital advertising campaign management. Solid understanding of the digital advertising ecosystem and key metrics (CTR, CPC, CPA, ROAS, etc.). Hands-on experience with Google Ads Manager, Meta Ads Manager, and TikTok Ads Manager . Proficiency in setting up and managing GA4, Appsflyer, Meta Pixel, and CAPI tracking. Analytical mindset with strong problem-solving and data interpretation skills. Self-driven, proactive, and able to work independently with minimal supervision. Excellent communication and time management skills. Preferred Skills Certifications such as Google Ads Certification , Meta Blueprint Certification , or TikTok Academy Certification . Experience using data visualization tools to create campaign dashboards. Familiarity with AI marketing tools (e.g., ChatGPT, Jasper, Midjourney) or automation platforms. Understanding of SEO, SEM, and social media analytics . Knowledge of APAC market trends and consumer behavior. Basic understanding of HTML, JavaScript , or tag implementation is a plus. What We Offer Competitive salary: SGD 3,000 – 4,500 per month , based on experience and skills. Hybrid working model (remote + in-office). Exposure to AI-powered marketing technologies and advanced digital analytics. Opportunity to manage campaigns for diverse clients across Asia . Collaborative and growth-oriented environment that values initiative and innovation. Tell employers what skills you have Facebook adsStrong Attention To DetailSocial Mediadigital advertisingHTMLquick learningTikTokJavaScriptMarketingAdvertising ManagementGoogle AdsAble To Work IndependentlyData Visualization

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