Senior Manager, Social

2 weeks ago


Singapore Singapore University of Social Sciences Full time

Who We Are
The Institute for Adult Learning (IAL), an autonomous institute of the Singapore University of Social Sciences (SUSS), is at the forefront of building capabilities and offering continuing professional development for an effective, innovative and responsive Training and Adult Education (TAE) sector.
Overview
We are looking for a creative and driven executive to support our digital marketing efforts. As the Senior Manager, the candidate will assist in managing IAL's social media platforms, maintaining the Institute's website and analysing performance metrics to enhance our online presence.
Job Description
A) Social Media
Manage all IAL social media platforms to ensure brand consistency and alignment with objectives.
Create engaging content to boost audience interaction and reinforce brand messaging.
Coordinate with the social media agency for timely effective delivery of agreed work.
Plan and execute campaigns, leveraging analytics and SEO to refine strategy.
Collaborate with content owners to maintain a social media calendar aligned with key initiatives.
Track performance metrics and produce reports to evaluate effectiveness.
B) Website
Develop and execute a website strategy that supports IAL's goals and user needs.
Create and manage engaging content (articles, blogs, multimedia) with content owners.
Partner with the website agency and IT to maintain site performance, functionality, and security.
Apply and monitor SEO best practices to improve visibility and rankings.
Enhance site design, layout and UX for better navigation and accessibility.
Use analytics tools to assess traffic, generate reports and identify improvements.
Job Requirements
Degree in Mass Communications, Marketing, Digital Media or equivalent
At least 5 years of social media and digital marketing or website management experience.
Good project and people management skills
Result and customer-oriented with multi-tasking capabilities
Excellent written and verbal communication skills
Proactive self-starter with an analytical and creative mind
The successful appointee will be based in IAL Campus located at Lifelong Learning Institute next to Paya Lebar MRT station.
What We Offer
At SUSS, we advocate the Spirit of Learning and pride ourselves as lifelong learners. You will gain access to various learning platforms and plenty of development opportunities to support your growth in a meaningful career
Besides that, you will also get:
Competitive Pay Package
Hybrid Work Arrangement (Subject to Job Role)
Medical Benefits
Flex Benefits
Family Care Leaves
Volunteer Service Leaves
Wellness & Recreation Activities
Lifelong Learning Opportunities
Career Development Opportunities through Internal Job Postings and Transfers
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