Senior Growth Marketing Manager

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Senior Growth Marketing Manager (OKX SG)
role at
OKX
About The Team
As a key digital asset hub, Singapore is an integral part of our global strategy. Licensed by MAS, OKX SG is focused on providing Singapore users with a secure and user-friendly platform for trading digital assets. Our mission is to become the leading exchange in Singapore, offering seamless and efficient trading experiences to our clients and partners.
Growth at OKX SG drives commercial success through strategic market planning, integrated marketing strategies, high-impact partnerships, and innovative product launches. We operate at the intersection of market insight, regulatory compliance, and customer needs — ensuring our growth strategies are both ambitious and sustainable.
About The Opportunity
We are seeking a seasoned marketing leader to drive integrated marketing strategy, strengthen long-term brand positioning in the Singapore market, and lead go-to-market efforts for OKX SG. The role entails full ownership of marketing across customer touchpoints for our retail and accredited investors segments — from brand development to creative execution — with a strong focus on collaboration across sales and growth teams to deliver measurable outcomes. This is a rare opportunity to drive real, measurable impact in a licensed crypto entity. As Singapore continues to evolve as a key regulatory and innovation hub for digital assets, this role places you at the forefront of shaping how crypto marketing can be done credibly, responsibly, and creatively. You'll gain exposure to high-level strategy, regulatory nuance, and brand-building in one of the most progressive financial markets in Asia.
What You'll Be Doing
Define and lead the integrated marketing strategy across customer touchpoints for our retail and accredited investor segments.
Own OKX SG's brand positioning and messaging in the local market, ensuring all messaging is aligned with local regulatory requirements.
Oversee execution of multi-channel marketing campaigns, including online and offline activations, events, and sponsorships.
Develop and maintain the marketing roadmap in line with business objectives, regulatory considerations, and product positioning.
Craft messaging frameworks and creative briefs to ensure consistency and clarity across all marketing outputs.
Collaborate with sales and product teams to develop compelling client-facing materials, including product briefs, presentations, and sales enablement tools.
Review and approve marketing assets, communications, and public-facing content.
Partner with PR, media, and strategic partners to drive awareness and credibility through targeted campaigns and major partnerships.
Collaborate closely with the Head of Growth to identify and execute initiatives that optimise outreach, engagement, and revenue growth.
What We\'re Looking For
Bachelor's degree in Business, Finance, Economics, or a related discipline
8+ years of marketing experience, ideally within top-tier fintech, financial services, or technology firms, including a minimum of 3 years in a leadership role.
Proven track record of developing and executing integrated marketing strategies that deliver business impact.
Deep understanding of brand development, creative direction, and campaign execution across digital and offline channels.
Excellent communication skills with a clear, concise, and confident approach to messaging and storytelling.
Exceptional stakeholder management and cross-functional collaboration skills, particularly with product, sales, compliance, and growth teams.
Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
Perks & Benefits
Competitive total compensation package
Learning & Development programs and education subsidy for employees' growth and development
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependants
More that we love to tell you along the process
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