BoP Demand Generation

5 days ago

Singapore InternSG Full time

Job Scope and Main Responsibilities Good vision is a basic human right. Yet, uncorrected poor vision affects 1 in 3 people around the world. That's at least 2.5 billion people. 90% of them live in base-of-the-pyramid (BoP) regions with no access to and no awareness of vision care, preventing them from reaching their full potential. As the global leader in vision care, EssilorLuxottica sees it as our responsibility to help eliminate uncorrected poor vision in a generation, creating rural optical points in BoP areas and bringing affordable products to BoP consumers. Your role will involve supporting the team to create awareness and engagement programs that educate BoP consumers on the importance of good vision, and encourage them to visit the rural optical points we have created to get their eyes checked. If you are keen to explore the eyewear industry, gain global marketing experience, and make a positive impact at the same time, you could be a great fit for this role. Areas of Responsibilities and Related Activities Work with agencies to develop point-of-sale and other merchandising materials to support our rural optical partners in driving awareness, product visibility, and sales. Support the end-to-end development and execution of marketing campaigns / projects (e.g. digital marketing and branding efforts) to increase the awareness of good vision and enhance brand perception Assist country teams by providing marketing support for ad-hoc tasks as required. Keep abreast of the latest developments in marketing, vision care and public health to further the brand's reach and engagement and achieve our marketing objectives Key Requirements Currently pursuing a degree in Marketing, Communication, Advertising, Multimedia, or Business Keen interest in learning about and working on rural consumer marketing and brand management Creative and experimental ideator with ability to bring ideas to life and execute to fruition Analytical and business-oriented, with strong project management skills Positive attitude and proactive, with good organisation & communication skills Skilled in MS Office tools (in particular Excel, PowerPoint, etc.), and Design tools (example: Canva, Adobe Photoshop, etc.)#J-18808-Ljbffr

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