Marketing Executive

2 weeks ago

Singapore QUTOU TECHNOLOGY PTE. LTD. Full time

A Web3 Marketing Event Executive is responsible for planning, executing, and promoting events (both physical and virtual) to drive community growth, brand awareness, and user adoption for a blockchain or Web3 project. This role combines traditional event management skills with a deep understanding of the crypto and decentralized ecosystem.

Key Responsibilities

  • Strategy and Planning : Develop and execute a comprehensive event strategy aligned with the project's overall marketing goals. This includes identifying relevant conferences, hackathons, meetups, and virtual events to either attend or host.
  • Logistics Management : Manage all event logistics, including budget allocation, vendor negotiations, venue selection, and on-site coordination. For virtual events, this involves managing platforms, live streams, and ensuring a smooth user experience.
  • Community Engagement : Actively engage with Web3 communities on platforms like Discord , Telegram , and X (formerly Twitter) to build hype, drive sign-ups, and foster a sense of belonging among attendees. This includes organizing exclusive perks like NFT airdrops or token-gated content for event participants.
  • Partnerships and Influencer Relations : Identify and collaborate with other Web3 projects, influencers, and media outlets to co-host events or secure speaking opportunities. This is vital for expanding network reach and credibility within the space.
  • Marketing Execution : Lead the marketing efforts for each event, utilizing a mix of Web2 and Web3 channels. This includes social media campaigns, email marketing, content creation (e.g., blog posts, videos), and managing paid advertising on crypto-native platforms.
  • Performance Analysis : Track and analyze key metrics (KPIs) such as event attendance, lead generation, community growth, and social media engagement. Use this data to create post-event reports and optimize future strategies for better ROI.

Required Skills & Qualifications

  • Web3 Native : A proven interest and working knowledge of the Web3 ecosystem, including concepts like blockchain, NFTs, DeFi, DAOs, and crypto-native culture. You should be familiar with the lingo, memes, and major players in the space.
  • Event Management Expertise : Strong background in planning and executing events, from small community meetups to large-scale conferences.
  • Community Building : Experience in building and managing online communities, with a strong understanding of platforms like Discord and Telegram. You should have a talent for fostering engagement and trust.
  • Communication Skills : Excellent verbal and written communication skills to effectively articulate complex technical concepts to both a crypto-native and a mainstream audience.
  • Project Management : Highly organized with the ability to manage multiple projects simultaneously, meet deadlines, and work under pressure in a fast-paced environment.
  • Adaptability : The Web3 space moves incredibly fast, so you need to be a proactive, self-motivated individual who is comfortable with change and ambiguity.

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