Core product marketing, assistant manager

1 week ago


Singapore OMRON Full time

The individual is focused on managing the designated product portfolio and its related solutions with clear Go-To-Market strategies in targeted industries, while creating a competitive edge against our keen competitors by working with stakeholders globally, regionally, and locally. Product Responsibilities Plan, develop, and implement product portfolio strategies with SMART goals. Responsible for the product performance by revenue and GP%. Manage the entire Product Lifecycle Management of the products. Collaborate with respective business units and marketing teams to ensure that customer needs and values are incorporated into product design, branding, and marketing approaches as Voice of Customers (VOC). Schedule and facilitate new and existing product training sessions. Analyze and report product malfunctions as feedback for quality improvement. Pricing Responsibilities Manage product pricing through market competition review and positioning, analyzing pricing matched with market expectations to determine the ideal target price for products. Promotion Responsibilities Define the release process and coordinate all activities required to bring the product to market. Develop marketing strategies to grow quality inspection applications in Automotive, F&C, Semicon, Electronics, and Medical industries, increasing sensor products market share with channel partners. Develop tools and marketing collaterals with the Marcom team to support sales activities. Support Solution Marketing activities with Application Marketing members to develop sales tools incorporating Vision and Sensor products. Place Responsibilities Plan go-to-market strategies in alignment with Country Sales (in the APAC region) demand. Manage product availability based on customer demand and our company’s needs. Competitor Responsibilities Monitor and update competitor activities to Global Product BU and Sales. Develop strategies and plans or tools to convert competitor market share. Sales Goals Responsible for the regional sales budget of vision and sensor products and supporting the total regional sales budget. Academic & Professional Qualifications Academic Qualification: Degree / Diploma in Engineering or relevant discipline. Working Experience: At least 7 years of experience in Product Marketing Management in a regional role (Asia Pacific). Product Experience: Comprehensive understanding of Product (Sensor, Vision) & Market Trends. Industry Experience: Prior experience in the Industrial Automation industry is a bonus. #J-18808-Ljbffr



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