Director, AEO

Overview About the job As a leading global media network, with data at the core, Omnicom Media Group ("OMG") creates end-to-end solutions for clients, anywhere, swiftly and efficiently. We consider client business needs from the start and keep consumer behaviour at the heart of everything we do. We are comprised of full-service media networks OMD, PHD and Hearts & Science as well as a number of specialty media communications companies. We offer unparalleled clout in the marketplace and a depth of capabilities and experience that drive leadership and innovation in every media type. OMG is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 2,500 clients in more than 100 countries. Position: Director, AEO & SEO Scope of the role: As our Director, AEO & SEO, you are expected to drive technical & subject matter leadership supported by our exceptional AEO & SEO team, driving remarkable results for our clients through the implementation of advanced and future-facing strategies. This team is obsessed with helping our clients grow their share of voice and achieve their traffic and sales objectives – and you are expected to serve as the market leader which will require you to have strong strategic- and technical knowledge in order to help educate and mentor our teams to continue building our agency strategic advantage as we embrace the Future of Search. The role requires you to: Architect and execute OMG’s full-funnel SEO strategy, from core web vitals to AI-first search optimization and everything in between – with the extended management team Own and scale our AEO (Answer Engine Optimisation) approach, cementing our leading position in helping our client show up where AI-generated answers are being served across Google, ChatGPT, Gemini, and others. Build and lead a high-performing SEO team, leading and mentoring our AEO & SEO specialists and manage relationships with client teams Possess strong analytical and communication skills to stay updated on industry trends, manage SEO programmes, and report on results to key stakeholders. Effectively manage cross-functional projects that includes research, technical AEO & SEO audits, analysing performance data to create & execute strategies with the team Constantly experiment with and adapt to the evolution of search, including zero-click SERPs, multimodal search, and generative search behaviour. Required Skills or Attributes 7+ years of experience in a SEO position, with at least 3 years in a technical SEO manager role Deep understanding of modern search paradigms including structured data, schema markup, site speed, indexing, and core algorithm changes Strong understanding of technical SEO principles, website infrastructure, and optimization techniques Familiarity with LLM behaviour, vector search, and how generative AI systems consume and surface web content. Strong experience using tools like GSC, Screaming Fros, Ahrefs, SEMrush, Looker, LLM visibility tools, and SEO automation frameworks. Ability to explain complex SEO concepts to stakeholders at all levels of knowledge and competency. Strong client facing communication and presentation skills and inter-agency relations skills Team player with the confidence and integrity to earn client and internal team confidence quickly Strong attention to detail is required Can work independently with self-learning attitude Demonstrate critical thinking, problem solving abilities and time management skill Strong verbal and written communication skills Motivated, enthusiastic, high energy, team player and has an approachable manner and initiatives Effective under pressure, high energy, and an approachable manner Able to manage a team #J-18808-Ljbffr