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Senior Associate/Assistant Manager, Marketing

2 weeks ago

Singapore Garena Full time

Singapore Marketing Experienced (Individual Contributor)
Job Description
Develop and execute 360 marketing plans for events such as new game launches, game updates, and other local festivals.
Plan and execute online marketing and advertising campaigns to drive player acquisition and retention.
Establish and track KPIs to ensure consistent measurement in order to improve marketing performance.
Collaborate with cross-functional teams to facilitate creative development, content support, and analytics.
Develop and maintain the core brand of our games through brand-building campaigns and projects.
Produce insightful weekly and post-campaign reports to measure key performance indicators and identify areas for improvement.
Job Requirements
Bachelor's degree from a reputable university.
Proven track record in marketing with experience in planning and executing marketing campaigns.
Highly creative with the ability to see the big picture and level up the team's creative ideas.
Analytical and detail-oriented with a strong focus on tracking and measuring metrics.
A strong passion for gaming or knowledge of various game genres is a big plus.
Strong analytical and problem-solving skills, and the ability to communicate clearly and effectively.
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