Senior digital marketing executive

2 weeks ago


Singapore Pasona Singapore Pte. Ltd. Full time

Industry: Retail (Sportswear)
Location: Raffles Place (Nearby MRT Station)
Position: 6 months contract
Job Description:
Digital Marketing (Regional)Assist with the development of digital content for social, Email marketing, or online channels
Manage external Digital Marketing Vendor to ensure alignment with paid media/social campaign placements are being optimized with target user/segment, content, and season/marketplace to grow the brand according to global direction
Manage budget and invoices where necessary
Provide reports on performance and research on competitors/industry
Social Media Management (Regional)Develop and implement a social media calendar that aligns with the marketing strategies
Assist markets by providing alternatives for social content based on product availability
Utilise social management platforms such as Sprinklr to schedule content and monitor performance
Email Marketing (Regional)Design, develop, and execute email marketing campaigns to maintain subscriber engagement and drive conversion
Monitor email campaign performance and adjust strategies as needed
Create and test different email variations through A/B testing to optimize performance and engagement
Website ManagementManage PH/VN markets to ensure that the product catalog is updated on a seasonal basis
Work with External Vendor to ensure that the product catalog is synced correctly
Job Requirements:
Diploma/Degree Holder in Marketing or equivalent
Min 1 year of working experience in a similar role
Digital Marketing (social media/Email Marketing) experience is essential
Good understanding of fashion/retail and sensitive to trends in the market
Strong Photoshop and Illustrator skills are essential
Excel skills are required for analytical work
Knowledge in SEO/Paid ads will be advantageous
Proven ability to efficiently manage multiple tasks, and work within tight deadlines
Strong organisational, planning and coordination skills
Strong communication and presentation skills
Team player; creative and passionate
Ability to work well at all levels of the organization (Regional head office & Local & Agency teams)
Ability to engage, motivate and convey key brand messages with external stakeholders
Interested applicants please apply directly for further shortlisting review.#J-18808-Ljbffr



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