Product Growth Strategist

Job Title

Assistant Product Marketing Manager

Role Summary:

This role involves contributing to the growth and positioning of consumer broadband products. You will work cross-functionally to develop go-to-market plans, drive customer acquisition and retention, and support sales with product insights and tools.

Key Responsibilities:

• Help drive Singapore broadband businesses with an emphasis on revenue, user growth, and retention for offline channels (Retail, Dealers, Partners)
• Drive demand for and adoption of broadband services among existing customers and prospects at the top of the funnel
• Identify growth opportunities through market analysis and work with partners on new product constructs to grab market share
• Conduct market research, customer segmentation analysis, and usability testing to understand customer needs, pain points, and opportunities for product improvements
• Leverage customer feedback and behavior data to inform product development and marketing strategies
• Assist with end-to-end GTM plan on new product launches and maintaining attractiveness of existing product lines
• Provide sales teams with product knowledge training, talking points, FAQs, and sales collateral to improve conversion and support efforts
• Create go-to-market playbooks and toolkits that support frontline execution of product launches and campaigns
• Help identify suitable existing or new segments for upsell/cross-sell of communication services and value-added services
• Contribute to campaigns and product launches while staying aligned with sales, brand & marcom, IT, and operations teams on common objectives
• Work within and among product teams to launch and manage new products and third-party services in the Singapore market
• Monitor and maintain competitive benchmarks and market trends. Present analysis and propose counter or upgrade measures to maintain competitiveness
• Owning and reporting other key metrics within product marketing, including ARPU, Churn Rate, Product Penetration
• Maintaining cross-product engagement to foster collaborative relationships and an aligned approach to retention and sales augmentation
• Conducting field surveys on competitors to allow us to benchmark our offerings, observe market trends, and understand shifts in consumer behavior
• Planning and executing product strategies and promotional campaigns designed to support offline sales channels
• Crafting exclusive promotions for key roadshows to drive foot traffic to event booths and maximize sales opportunities
• Developing competitive and attractive offerings that appeal to consumers and enhance the value proposition of each channel

Requirements:

• Strong analytical skills and ability to interpret complex data
• Excellent communication and project management skills
• Ability to work under pressure and meet deadlines
• Strong understanding of product lifecycle management and go-to-market strategies
• Ability to analyze customer feedback and behavior data to inform product development and marketing strategies
• Experience in working with cross-functional teams and stakeholders
• Strong understanding of sales and marketing principles and practices
• Ability to stay up-to-date with industry trends and best practices

What We Offer:

• Opportunity to work in a fast-paced and dynamic environment
• Collaborative and supportive team culture
• Competitive salary and benefits package
• Professional development opportunities
• Flexible work arrangements

How to Apply:

Apply now and take the first step towards a challenging and rewarding career opportunity