Paid Ads Specialist

4 days ago

Singapore Twine Full time

Join a dynamic team as a Paid Ads Specialist, focusing on the strategic development, execution, and optimization of paid advertising campaigns across Meta (Facebook) and Google platforms. This part-time, remote contract role is ideal for candidates passionate about digital marketing, data-driven decision-making, and delivering measurable results.
You will collaborate closely with creative teams, manage multiple campaigns, and play a key role in driving business growth through effective ad spend and performance analysis.
Responsibilities include:
Develop, launch, and manage paid ad campaigns on Facebook and Google.
Conduct keyword research, audience segmentation, and budget planning for each campaign.
Write compelling ad copy and coordinate with creative teams for visual assets.
Monitor daily campaign performance, making rapid adjustments to maximize ROI.
Set up and manage tracking tools, conversion pixels, and analytics dashboards.
Provide regular reports on ad spend, conversions, and campaign insights.
Identify and recommend new growth opportunities based on data analysis.
Requirements
Proven experience with Facebook Ads Manager and Google Ads.
Strong understanding of PPC, retargeting, and funnel strategies.
Proficiency in data analysis and campaign optimization.
Familiarity with tracking tools, conversion pixels, and analytics dashboards.
Excellent written communication and collaboration skills.
Ability to work independently and meet variable project deadlines.
Remote work capability; based in the Philippines preferred.
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Twine is an equal opportunities employer and welcomes applications from all qualified candidates.
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