Manager, Performance Marketing

1 week ago

Singapore Busy Bees Asia Full time

Overview Get AI-powered advice on this job and more exclusive features. Ready to turn data into growth, and insights into impact?At Busy Bees Asia, we're more than just preschools. With over 900 centres worldwide, we're shaping the future of early childhood education. As our Performance Marketing Manager, you'll play a pivotal role in helping thousands of parents across Asia find the right preschool for their children — driving enrolment, retention, and growth through smart, data-driven marketing. Why This Role Matters This is a leadership role that gives you both the chance to lead and the opportunity to stay close to the work that creates real impact. You'll be entrusted with building the structures, shaping the strategy, and ensuring campaigns deliver results that matter — all while developing your leadership capabilities in a supportive and collaborative environment. Your work won't just move metrics. It will influence how families make one of the most meaningful decisions in their lives: where to begin their child's learning journey. What You'll Do Design and optimise performance structures —funnels, tracking, and attribution models across all brands. Drive enrolment and growth —through paid media, SEO/SEM, social platforms, and digital-first campaigns. Activate CRM & data-driven marketing —manage and optimise CRM systems to capture, nurture, and reactivate leads, enabling stronger engagement and conversion. Turn insights into action —analyse parent behaviours, identify drop-offs, and build campaigns that improve conversions and loyalty. Champion retention —understand what motivates parents to stay and design messaging to reduce churn. Optimise for impact —manage media budgets, refine targeting, and deliver strong ROI. Lead and grow —inspire and develop your team while working hand-in-hand with Brand and Product Marketing to deliver campaigns that reflect our shared vision and drive meaningful results. What We're Looking For 8–10 years of marketing experience, including at least 3 years in a managerial or leadership role, with a proven track record in performance marketing, media planning, and ROI optimisation. Strong numerical literacy and analytical ability to interpret sales and marketing data to drive business decisions. Experience in agency management, including briefing, evaluation, and performance tracking. A collaborative, proactive team player who thrives in a fast-paced, evolving environment. Creative problem-solver with a balance of strategic thinking and hands-on execution. Exposure to the early childhood education sector is an advantage. Familiarity with CRM platforms, funnel optimisation, and product marketing. Why Join Us Global scale, local impact –be part of a worldwide leader in early childhood education, helping families across Asia. High visibility & ownership –your strategies will directly shape enrolment, retention, and brand growth. Growth potential –develop leadership skills and shape the future of performance marketing at Busy Bees. Creativity meets data –innovate with campaigns that balance performance insights and creative storytelling. Purpose-driven work –help parents find the best start in life for their children. This is more than performance marketing. It's performance with purpose. If you're ready to take your career to the next level, apply now and join us in shaping the future of early childhood education. #J-18808-Ljbffr

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