Online Marketing
16 hours ago
Overview We are looking for a Marketing Subject Matter Expert to drive customer awareness, lead generation, and conversion to support the growth of a new customer offering in Singapore. This role will report to and work closely with the Subscription Head, playing a pivotal part in launching and scaling the innovative consumer offering, optimizing the customer experience journey (CEJ), and ensuring strong digital marketing execution to achieve business objectives. The ideal candidate will have a strong background in digital marketing, growth strategies, and full-funnel optimization, with solid experience in e-commerce. Role And Responsibilities Develop and execute marketing strategies to build awareness and drive customer engagement for the subscription model. Lead customer acquisition and digital performance marketing efforts across channels such as Google, Meta, TikTok, programmatic advertising, CRM, and retargeting. Work closely with UX/UI and product teams to enhance the digital experience, ensuring a seamless path to purchase. Create and manage lead generation strategies, leveraging data analytics to increase conversion and customer retention. Manage marketing budgets efficiently, ensuring optimal allocation across upper, mid, and lower funnel strategies to maximize ROAS and conversion. Analyze and track key marketing performance metrics to optimize growth initiatives. Collaborate cross-functionally with product, commercial, and finance teams to ensure marketing aligns with overall business goals. Oversee marketing campaign execution, A/B testing, and performance tracking, iterating based on insights and data. Skills And Qualifications Bachelor's degree in Marketing, Business Administration, Communications, or a related field. 5-6 years of experience in digital marketing, growth strategy, or performance marketing, ideally in the eCommerce or digital marketing industry. Proven expertise in customer acquisition, lead generation, and conversion optimization through paid media, CRM, and multi-channel campaigns. Excellent analytical skills, with experience tracking campaign performance, interpreting data, and providing actionable insights to optimize marketing ROI. Proficiency in data analysis tools such as Adobe Analytics, Google Analytics, Excel, Tableau, etc. Outstanding communication and interpersonal skills, with the ability to drive alignment between marketing, product, and commercial teams. Highly detail-oriented, proactive, and adaptable, with the ability to manage multiple priorities in a fast-paced, digital-first environment. Highly collaborative team player who is passionate about the business unit's success and works well across the department. Possesses a high level of integrity and ethics. Must be aligned to Samsung Core Values. Extensive experience with Singapore Enterprise and Government
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E-commerce & Digital Marketing Executive
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E-commerce & Digital Marketing Executive
16 hours ago
Singapore QUENCH ONLINE Full timeLocation: Jurong ( Chin Bee road ) Singapore (Hybrid – 4 days office / 1 day work from home)Company: Quench.sg About Us: Quench.sg is Singapore's online destination for quality spirits, wines, beers, and more — curated for those who enjoy good drinks and better company. We're a growing team that's passionate about bringing the best drinking experiences...
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Singapore StyleTribute Full timeGet AI-powered advice on this job and more exclusive features. We are looking for an experienced, highly motivated and hands-on Head of Online Marketing to push our Marketing activities to the next level. You will be responsible for scaling up our user acquisition strategies , with positive unit economics and profitability always in mind. You will work...