Marketing Specialist

2 weeks ago

Singapore The Supreme HR Advisory Pte Ltd Full time

Senior Marketing Executive Working Hours: Mon to Fri, 9am to 6pm Salary: $4300-$4800Location: Jalan Kilang (Nearest MRT: Redhill)Key Responsibilities Plan, execute, and monitor marketing campaigns (online and offline) to promote products and services. Manage social media platforms, ensuring consistent content creation, posting, and engagement. Coordinate with internal teams and external partners for campaign execution. Assist in organizing promotional events, trade shows, and product launches. Conduct market research to identify trends, competitor activities, and customer insights. Track, measure, and report on the effectiveness of marketing campaigns. Support in the development of marketing materials such as brochures, presentations, and digital assets. Maintain and update the company's website and online platforms. Work closely with the sales team to align marketing strategies with business objectives. Marketing Specialist Work Hours: Mon-Fri 9AM - 6PM Starting Salary: $ Location: Paya Lebar Rd Key Responsibilities Plan, execute, and optimise paid campaigns across Facebook Ads (Meta) and Google Ads, focused on driving revenue and customer acquisition. Design and develop engaging, both static and video formats for paid media campaigns, tailored to platform specifications and brand guidelines. Continuously monitor campaign performance and adjust strategies to meet or exceed key KPIs including ROAS, CPA, CTR, and conversion rate. Manage Shopify backend elements that directly affect ad performance including landing pages, product visibility, tagging, and pixel setup. Collaborate cross-functionally with content, sales, and web teams to ensure alignment between ad campaigns and product/brand strategy. Conduct A/B tests on creatives, audiences, targeting, and landing pages to identify high-performing combinations. Leverage tools such as Google Analytics, Meta Business Suite, UTM tracking, and heatmaps to gather insights and improve funnel performance. Requirements Bachelor's degree in Marketing, Digital Media, Communications, or a related field. Minimum 2 years of hands‐on experience managing Facebook and Google Ads campaigns. CHUAH ZHI XING | Reg No: R THE SUPREME HR ADVISORY PTE LTD | EA No: 14C7279#J-18808-Ljbffr

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