Public Relations Senior Account Executive
2 weeks ago
YAP Global is an international public relations and communications consultancy that works with meaningful companies and organisations in the cryptocurrency, decentralised finance (DeFi) and web3 sector to build their brand through impactful storytelling.
Built by a global team of creative storytellers scattered across the globe, YAP Global's mission is to be the bridge between quality journalism and emerging web3 technologies which bring value to the world.
Our diverse portfolio of clients range from decentralised financial organisations, decentralised climate change innovators, digital asset management firms, NFT marketplaces to developer tooling platforms that will underpin the future of web3. We've also been media partners for some of the biggest blockchain conferences in the world, including CoinDesk's Consensus, EthCC in France, ETHDenver and more.
Our collaborative and global team is expanding, and we are looking for an ambitious leader as a Senior Account Executive.
Key responsibilities
Serve as day-to-day support for 5-6 clients, managing both strategy and execution
Support the Account Lead to ensure KPIs are met across all clients
Research and write press releases, op-eds, case studies, and blog posts
Develop story angles to help meet client KPIs
Pitch clients' stories to strategic media outlets and key journalists
Ensure that the quality of deliverables is of the highest standards while meeting client requirements
Formulate media strategies and maintain strong relationships with clients
Act as the liaison on behalf of clients and represent clients with the media as required
Participate in new business processes including research, proposal, and pitch preparation
Requirements
Candidate must have the right to work in Singapore
At least 1-2 years of experience or educational background in Public Relations, Communications, or Journalism
Knowledge of the fintech, blockchain, or cryptocurrency space or a genuine desire to learn about it
Media relationships with financial, tech, and mainstream press
Proven track record of successfully pitching client stories to tier 1 & 2 media publications
Outstanding organisational, multi-tasking, and time-management skills
Strong attention to detail: excellent spelling, grammar, and proofreading skills
High motivation and the ability to work independently under pressure
Strong news sense and a knack for storytelling
Flair for creativity, strategic thinking, and innovation
Strong interpersonal skills when dealing with clients and media
Willingness to communicate with memes
Experience with a range of communication platforms (Telegram, Slack, X (formerly Twitter), and Discord)
Benefits
Competitive Salary - benchmarked and reviewed biannually
Annual Holiday Allowance - 25 days, plus public holidays
Your birthday off, to treat yourself
Flexible working - WFH days and flexible hours (standard hours are 9am-6pm)
Co-working Space - we work two days from the office
ClassPass membership - use it for gym classes or go for a massage, it's up to you
Private Healthcare provided by Cigna
Social events to connect with your colleagues
Annual company offsite (last offsite we met at a villa in Rome)
Travel Opportunities - potential to attend key conferences in major global cities
Ongoing Training & Development
Global Team - The opportunity to be part of a team of ambitious, like-minded, driven people from different parts of the world
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