Senior PR Manager

2 hours ago

Singapore COURSERA SINGAPORE PTE. LIMITED Full time
Job Overview:
The Senior PR Manager, APAC will be part of Coursera's global communications team, reporting to the Global VP of Communications. The role is Singapore-based and fully remote. The communications team is responsible for telling the story of how Coursera is shaping the future of work and education, and transforming lives through access to high-quality, job-relevant learning. It is a nimble, globally distributed team that partners with business stakeholders and cross-functional teams in a fast-paced environment to tell the right stories to the right audiences at the right time.
We're looking for a mission-driven communications professional to support Coursera's APAC business - including B2C, university and industry partnerships, and enterprise - with a focus on Singapore, Indonesia, Malaysia, Thailand, India, and other key markets. You'll craft media strategies that position Coursera as a leading destination for institutions driving skills development and for individuals earning world-class credentials. Coursera offers three solutions for institutions - Coursera for Business, Coursera for Governments, and Coursera for Campus. Together, they convene an ecosystem of institutions to build a framework for lifelong learning that reaches people at every stage of civic life - during their studies, during their careers, and at any point in between.
You'll work closely with cross-functional counterparts in marketing, public policy, customer success, sales, and legal to support launches and announcements. You'll also drive proactive storytelling and thought leadership across enterprise and consumer PR, shape media strategy around key milestones, and deepen relationships with business, higher education, technology, and policy reporters. Hear more on CNBC Asia , CNBC TV18 , BFM Malaysia , and CNA 938 .
The ideal candidate is a proactive, creative thinker and quick learner, with exceptional writing, cross-cultural communication, and collaboration skills. They thrive in fast-paced environments, bring a passion for Coursera's mission, and are eager to build subject matter expertise in a rapidly evolving industry that is reshaping how people learn and work.
Responsibilities:
  • Lead regional communications strategy for Coursera across APAC, aligning with global priorities while tailoring to local market needs.
  • Manage regional agencies across multiple markets, ensuring consistent messaging, strong execution, and measurable results.
  • Develop and execute PR plans for major launches, announcements, and milestones across B2C, Coursera for Business, Coursera for Government, and Coursera for Campus.
  • Build and maintain high-impact media relationships with business, tech, policy, education, and consumer outlets across India and Southeast Asia.
  • Plan and execute strategic senior executive visits across APAC, including media tours, customer engagements, and thought leadership opportunities.
  • Grow the thought leadership program by driving keynotes, data reports, speaking opps, and opinion articles in priority markets with great proactivity and creative thinking
  • Coach and prepare senior executives for media interviews, events, and customer engagements with tailored briefing books and messaging guidance.
  • Collaborate cross-functionally with marketing, sales, policy, and customer success to surface stories that highlight Coursera's impact with learners, enterprises, and governments.
Basic Qualifications:
  • 8+ years of experience working in relevant communications roles. In-house and PR agency experience will both be considered.
  • Ability to manage senior executives, and engage in the strategic planning process and conversations.
  • Strong media relations skills.
  • Demonstrated history of using data and insights to power thought leadership and media conversations
  • Exceptional writing skills, with a track record in using data and insights to power strategic storytelling.
  • Strong project management skills and experience with cross-functional coordination and agency management.
  • Bachelor's degree in communications, journalism, or related field - or equivalent in professional experience.
Preferred Qualifications:
  • Experience working in education, edtech, or B2C late-stage startups or public technology companies.
  • Experience working on both sides - at a PR agency and in-house.
  • Experience working with large public technology companies with a globally distributed workforce.
  • Experience working with senior leadership on keynotes and thought leadership pieces.
  • Experience working across multiple countries in APAC.
  • Experience with Google Workspace tools like Docs, Slides, and Sheets

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