Director, Head of APAC Partner Marketing

Director, Head of APAC Partner Marketing It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI‑enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud‑based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. We’re committed to making the world work better for everyone. Job Description As the Head of Partner Marketing, Asia Pacific, you will develop and execute a comprehensive partner marketing strategy across the APAC region (including Australia, New Zealand, Asia, Korea, and India). Your focus will be driving revenue growth through our partner ecosystem, comprising consulting and implementation partners, managed services partners, hyperscaler collaborations, and reseller networks. You will lead a team, build and nurture strong relationships with key partners, create joint marketing programs, and enable partners to sell and implement our solutions. You will also contribute to regional strategy as part of the APAC Partner leadership team. Key Responsibilities Strategy Development & Execution: Develop and implement a comprehensive partner marketing strategy aligned with company objectives and revenue goals across a diverse ecosystem of partners. Joint Marketing Programs: Design and execute joint marketing programs with partners to generate leads, drive awareness, and accelerate sales, including campaigns, content creation, events, and digital marketing initiatives. Partner Enablement: Develop and deliver enablement resources, marketing materials, and support to enable partners to market, sell, implement, and support our solutions. Reseller Program Management: Scale reseller opportunities through effective program design, incentives, and support mechanisms. Hyperscaler Collaboration: Build and strengthen relationships with key hyperscaler partners (e.g., AWS, Azure, GCP) to drive joint go‑to‑market activities. Performance Measurement & Reporting: Track, measure, and report on the performance of partner marketing programs, using data to optimize campaigns and demonstrate ROI. Budget Management: Build a business case for funds and manage the partner marketing budget effectively, ensuring resources are allocated to high‑impact activities. Team Leadership: Lead, mentor, and develop a high‑performing partner marketing team across the APAC region. Cross‑functional Leadership: Collaborate closely with sales and marketing teams (product marketing, campaign marketing, and others) to ensure alignment and maximize impact. Qualifications Regional Expertise: Deep understanding of the APAC business landscape, cultural nuances, and partner ecosystems. Partner Marketing Acumen: Proven experience in developing and executing successful partner marketing strategies, focused on revenue growth. Resale Channel Development: Expertise in building and scaling reseller programs, including recruitment, enablement, and incentive design. Hyperscaler Experience: Experience with hyperscaler partners (AWS, Azure, GCP) on joint marketing and sales initiatives. Consulting & Implementation Partner Knowledge: Understanding of the consulting and implementation partner landscape and how to engage them. Relationship Building & Influencing Skills: Exceptional interpersonal skills with the ability to influence partners and internal stakeholders. Communication Skills: Excellent written and verbal communication, presenting complex information clearly. Analytical Skills: Strong analytical capabilities, tracking, measuring, and reporting on partner marketing performance. Leadership Skills: Proven leadership, building, mentoring, and developing high‑performing teams. Results Orientation: Focus on achieving results and driving revenue growth through partner marketing initiatives. The Ideal Candidate Should Have 15+ years of experience in partner marketing, channel marketing, or a related field. Experience in the software industry, preferably with a SaaS company. Proven track record of success in creating and driving partner marketing strategies in the APAC region to deliver business growth. Strong understanding of different partnering routes to market. Excellent communication, interpersonal, and presentation skills. Bachelor’s degree in marketing, business, or a related field; MBA preferred. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact for assistance. #J-18808-Ljbffr