Shoptab Campaign Manager

Responsibilities The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands. Manage, coordinate, and execute end-to-end Shop Tab campaigns, including the planning of campaign mechanics, product and voucher strategies, budgeting, and the implementation of in-app marketing tactics such as banner placements and promotional activities. Design, develop, and pitch campaign packages to drive revenue growth and maximize ROI. Identify opportunities for GMV growth and lead the execution of initiatives that improve campaign performance and overall daily sales impact. Collaborate and coordinate cross-functionally with key stakeholders, including category teams, to ensure smooth execution of campaigns, such as category‐specific initiatives. Conduct in-depth data analysis on campaign performance and deliver actionable insights and strategic recommendations to optimize results. Responsible for Shop Tab marketing resources, including banner placements, landing pages, and push notifications, ensuring timely and effective deployment across campaigns. Qualifications Minimum Qualifications: Experience in working with cross categories, cross platform channels, cross functions and cross product domain team, influencing team towards a common goal for assortment growth. Structured thinking, hypothesis driven. Have a high degree of comfort with numbers and the capability to draw decisions based on both intuition and data. A resourceful problem solver, able to work effectively in an independent, structured and goal-oriented manner. Outstanding communication skill both verbally and in written to articulate a business strategy and resource requirement, and strong listening skills. Preferred Qualifications: Experience in e-commerce related to the supply and demand matching efficiency strategy of leading centralized e-commerce platforms. An adventurer by heart, with startup spirit and co-founder mentality. Have an entrepreneurial mindset with a keen interest in start‐ups and technology displayed through deep knowledge and previous new business / venture / strategy building experience. About TikTok TikTok is the leading destination for short‐form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. Seniority level Mid‐Senior level Employment type Full‐time Job function Marketing and Sales Industries Technology, Information and Internet Referrals increase your chances of interviewing at TikTok by 2x #J-18808-Ljbffr