Senior Admissions Manager, SEA

The Senior Admissions Manager is a strategic, data-driven leader responsible for championing an exceptional customer experience journeyacross all schools in the Group’s SEA and UAE portfolios, in strengthening admissions capabilities, improving conversion performance, and optimising end-to-end processes - all while leading and mentoring a team of school Admissions Managers to ensure consistent, high-quality execution.

As a senior leader, this role carries dual accountability - setting regional enrolment strategy; driving operational excellence at the school level in delivering exceptional customer experience. It is especially impactful in competitive and developing markets, where targeted interventions, capability building and rigorous follow-through are critical to success.

The Senior Admissions Manager works hand-in-hand with each school’s Admissions team to elevate quality, embed best-in-class practices and deliver a seamless, family-centric admissions journey. By setting clear examples of what excellent customer experience looks like, this role ensures that every interaction reflects the Group’s commitment to service excellence - building trust, enhancing brand reputation, and accelerating enrolment growth across the region.

The Role Strategic Enrolment & Market Leadership:

Develop and execute the regional enrolment strategy to meet and exceed student recruitment targets across all schools and grade levels

Conduct in-depth market analysis tomonitorcompetitor activity,identifydemographic trends, andanticipateeconomic factors influencing international school choices

Proactively build and manage a strategic network of regional partnerstoestablishsustainable enrolment pipelines

DataAnalysis, Reporting & Forecasting:

Implement a rigorous data-driven approach to enrollment management.Overseeregular, comprehensive reports on all key admissions metrics (e.g., inquiry-to-application conversion, yield rates, attrition)

Developaccurate, data-informed enrolment projections and forecasts to guide strategic planning, budget allocation, and school capacity management.Working with IT to automate where possible

Translate complex data sets into clear, actionable insights and present findings and recommendations to the senior leadership team to support informed decision-making

Team Leadership & Development:

Build, align and supportSchool Admissions Managers on strategy development and operational best practice, fostering a culture of high performance, collaboration, and data literacy

Support school Directors toconduct regular performance reviews based on KPIs and create personalized professional development plansfor their admissions teams

Facilitate regional training and communities of practice to share best practices and ensure consistency in data entry, analysis, and customer service standards

Process Optimization & Technology:

Standardize andoptimizethe end-to-end admissions and enrollment process across all schools, ensuring a seamless and efficient experience for families

Oversee theadmissionsCRM and related technologies,leveragingtheir full potential for pipeline management, automated communications, and advanced data analytics

Continuously review and improve processes to reduce friction, shorten the inquiry-to-enrolment cycle, and improve conversion rates

Customer Experience & Cross-Functional Collaboration:

Champion an exceptional customer experience for all prospective families, from first inquiry through to enrollment

Work closely with the Regional Marketing team to align admissions data with marketing strategies, developing targeted campaigns based on market insights

Partner with the Academic and Leadership teams to ensure alignment on school capacity, class placements, and entry requirements

Collaborate with the Finance Department on fee structures, scholarships, and