Senior Marketing Leader

17 hours ago


Singapore beBeeMarketing Full time

As a senior marketing leader, you will be responsible for defining and guiding the country brand strategy to contribute to continued growth of the brand and the consumer relationship.

  • Develop and implement strategic directions and three-year marketing plans that align with the company's priorities
  • Lead the collection and analysis of consumer and market insights to inform product development and ensure consistency across regions
  • Oversee international launches and create localized marketing campaigns to build integrated consumer brand experiences
  • Manage sales forecasting, price strategy, and profitability to drive business growth
  • Design and execute comprehensive marketing mix strategies, including digital, retail, and internal communications
  • Mobilize cross-functional teams to develop a cohesive business strategy
  • Communicate effectively with top management and stakeholders to present clear messages and support business decisions
  • Build and manage a high-performing marketing team, providing training and development opportunities to enhance their skills and expertise
  • Ensure brand consistency and integrity by upholding the brand's sense of purpose and values in all marketing actions
  • Translate the brand's purpose into a retail strategy that meets the needs of markets in APAC

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