PSA International | Strategic Marketing Manager
3 weeks ago
BNP Paribas Asset Management is seeking an experienced Strategic Marketing Manager to join their APAC Marketing team in a role that requires the ability to partner with Sales and Product teams to spur commercial flows and drive business growth.
Job Description
The successful candidate will be responsible for developing and implementing integrated B2B2C marketing programs for Wholesale Distribution Marketing, driving marketing campaigns from conception to wrap-up, and managing stakeholders for project success.
Support the delivery of high-impact marketing campaigns across all channels, including content creation, digital marketing initiatives, events, sponsorships, and roadshows.
Develop and localise quality marketing assets, including presentations, brochures, flyers, videos, webpages, and electronic direct mailers, to promote investment capabilities and thought-leadership.
Organise events/webinars, liaise with speakers, and deliver content for sponsorship activities to promote BNPP AM's value proposition, brand, and investment offerings.
Partner with the digital marketing team to launch global digital projects locally and improve client engagement, experience, and outreach via online channels.
Key Requirements
Degree in Communications, Marketing, or Business.
Five years+ of experience in product marketing and communications.
Comprehensive knowledge on financial concepts and investment products, preferably with an asset management background.
A creative individual with a track-record in delivering successful marketing campaigns.
Possess a flair for powerful story-telling and synthesising complex ideas into clear, simple messages.
Excellent project and time management skills, with the ability to work autonomously and meet demanding deadlines.
Proficient in English, an excellent communicator (both written and verbal), and Chinese language capabilities required for reviewing marketing material in simplified Chinese.
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