Metro (Pte) Ltd | Senior/Marketing Executive (Fashion)
2 days ago
ESSENTIAL RESPONSIBILITIES/FUNCTIONS
Plan and execute effective 360 marketing campaigns strategies for new fashion launches.
Manage marketing communications for above and below the line, including print, online, outdoor, social media, digital, eDM etc.
Develop, expand and execute KOLs marketing campaigns across social media and offline channels.
Create content, schedule posts, and videos across various social media platforms to maximize engagement and impact on the launches.
Develop, monitor and implement comprehensive digital and social media strategies across social media platforms.
Conceptualize and create activities and events.
Keep up to date with the latest fashion trends and developments.
Ability to work with deadlines and multi-tasking.
Measure and analyze campaign performance and provide insights to improve marketing effectiveness.
Basic photography and video image & editing skills.
Any other Marketing projects assigned.
QUALIFICATIONS/REQUIREMENTS
Minimum Diploma holder in Fashion/Marcom/Sales & Marketing or related discipline
Strong understanding of fashion trends & styles.
Experience in fashion industry is a must.
Possess an enthusiastic, fun and positive attitude, with a strong sense of teamwork.
Creative, ideas creation, innovative, meticulous and results-oriented.
Minimum 2 years working experience in related position.
Candidates with agency, e-com, fashion and retail experience will be an advantage.
Proficient in image and video editing.
Salary will commensurate with qualification & experience.
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