GRIT: Global Commercial Banking, GWB Marketing and Communications, Digital Marketing Executive

2 weeks ago

Singapore OVERSEA-CHINESE BANKING CORPORATION LIMITED Full time

Why Join Be a driving force in connecting with Singapore's businesses. As a Digital Marketing Executive within Global Commercial Banking, you'll gain hands-on experience shaping how we reach and engage with our SME customers. You\'ll contribute to impactful campaigns across digital channels, content creation, and events, playing a vital role in supporting business growth and building lasting relationships. How you succeed Embrace a proactive and collaborative spirit. You'll need to be adaptable, enthusiastic about learning, and possess a strong curiosity for marketing trends. Your ability to communicate effectively in both English and Chinese will be invaluable in connecting with diverse audiences. Success means consistently seeking new ideas and contributing to data-driven improvements. What you do Your responsibilities will include: Supporting the planning and execution of integrated marketing campaigns across digital, social, and event channels. Assisting in the creation of compelling content for web, email, social media, and event materials. Contributing to the management of social media channels and digital advertising initiatives. Supporting the coordination of customer engagement events and sponsorship activations. Tracking campaign and event performance using analytics tools, and assisting with reporting. Staying abreast of marketing trends and contributing innovative ideas to enhance campaigns. Who you work with You'll be part of the GWB Marketing and Communications team, collaborating with experienced marketers, event specialists, and external partners to deliver campaigns that connect and convert. Who you are A recent graduate from a Polytechnic or University with a diploma or degree in the relevant field. Possess strong written and spoken communication skills in both English and Chinese. Demonstrate familiarity with digital marketing concepts (SEO, SEM, social media, email marketing) and basic event coordination. Creative, organised, and eager to learn. Basic knowledge of design or video tools (e.g., Canva, Adobe Suite) is a plus. Learning Objectives This programme will provide you with: Practical experience in integrated marketing campaign management. Skills in content creation, social media management, and event coordination. Exposure to data analytics and performance reporting in a marketing context. An understanding of how marketing drives business growth within the commercial banking sector. Who we are As Singapore's longest established

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