This is an IT support group | Content Creator
15 hours ago
Content Creator (2 Years Contract)
Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
Job Profile Summary:
Reporting to the Head, Agency Competence, Partnership Learning and Development, you will be a key contributor to our banca-led digital resource library, shaping our brand through engaging and informative content. Your role involves creating multimedia content related to insurance, leveraging cutting-edge technology and experimenting with new-gen AI platforms. You'll collaborate with cross-functional teams, ensuring our content resonates with our audience and aligns with our brand voice.
Job Description:
Content Creation: Develop compelling multimedia content (videos, infographics, articles, podcasts) that educates, entertains, and informs our target audience about insurance.
AI Experimentation: Dive into new-gen AI platforms, exploring their capabilities and integrating AI-generated content into our materials.
Insurance Expertise: Understand insurance concepts, policies, and industry trends to create accurate and relevant content.
Collaboration: Work closely with brands marketing, L&D, Compliance and product teams to maintain consistent messaging and brand representation.
Quality Assurance: Review and edit content to ensure accuracy, clarity, and compliance.
Performance Metrics: Monitor content performance metrics (engagement, reach, conversions) and iterate based on data insights.
Stay Current: Keep abreast of emerging technologies, AI advancements, and multimedia trends.
Who we are looking for:
We seek a creative and tech-savvy individual who:
Is proficient in using AI tools and platforms for content creation.
Has familiarity with insurance terminology, products, and customer pain points.
Thinks outside the box and experiments with novel content formats.
Possesses excellent written and verbal communication skills.
Ability to design compelling, digestible learning communication.
Thrives in a collaborative, team-oriented environment.
Is adaptable and eager to learn.
Working Experience:
Prior experience in content creation, preferably in the insurance or financial services industry.
A portfolio showcasing your multimedia content (please provide links or samples).
Proficiency in AI tools (e.g., GPT-4, Canva, etc).
Strong organizational skills and ability to meet deadlines.
Education:
Diploma in a relevant field (e.g., Marketing, Communications, Journalism).
Language:
Proficient in both written and spoken English.
Prudential is an equal opportunity employer.
We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
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