Sr Integrated Marketing Specialist

Join to apply for the
Sr Integrated Marketing Specialist
role at
Textron
Overview
Bell Flight has an opening for an Integrated Marketing Specialist located at our Bell Textron Singapore office. In this pivotal role, you will serve all areas of the business as part of an in-house marketing agency. We are looking for an experienced specialist who thrives on scoping, recommending, developing, executing, and measuring campaigns and projects. You will work as part of a cross-functional team in a fast-paced, collaborative environment. This position is responsible for developing, integrating, facilitating, project-managing, and executing impactful marketing and communications campaigns and their components to deliver optimized marketing results.
What you'll be doing as a Sr Integrated Marketing Specialist
Serve as a highly skilled and trusted strategic campaign and project management professional who influences strategy and flawlessly executes integrated campaigns and their specific tactics on brand, on time and on budget.
Develop, integrate and execute multi-channel marketing campaigns to support strategic business sales goals; build and maintain collaborative relationships with a variety of teams and functions to achieve strategic pursuits.
Work with aftermarket and civil leadership teams to prioritize marketing campaigns and sales support initiatives.
Provide day-to-day exemplary marketing campaign tracking and tactical execution for Civil and aftermarket/support partners/stakeholders.
Collaborate with broader marketing, communications and sales teams to execute marketing, communications, sales support, advertising and other campaign elements with KPIs to effectively engage target audiences.
Create and provide campaign/project presentations and reports to drive outcomes, supporting scoping to evaluation and assembling feedback from stakeholder groups.
Establish, execute and maintain campaign presentations; leverage CRM (Salesforce.com), Marketing Automation (HubSpot) and Monday.com for campaign and project management.
Work with content creators to align content to channels and audiences; ensure content is on-brand, consistent in style, quality and tone of voice.
Facilitate internal and external channel content and message distribution across teams to ensure message integration, reach and performance.
Own completion of kick-offs, reviews, approvals, and schedule management for all campaign/project deliverables.
Analyze schedules, identify obstacles, re-prioritize and refine execution processes to uphold deadlines and produce desired outcomes.
Work with internal creative, production, content, communications, and other teams to develop assets for campaigns and projects; complete other assigned projects as needed.
Qualifications
Skills You Bring To this Role
Experience building and executing multi-channel marketing initiatives.
Understands integrated marketing and its impact on enabling sales.
Experience setting campaign objectives, defining targets, identifying audiences, setting and measuring KPIs, channel selection and optimization, audience touchpoints/engagements, and amplifying on-brand materials and tone of voice.
Able to accurately set/track budgets, select marketing and advertising channels, track metrics, and optimize strategy based on performance data.
Builds credibility and trust among cross-functional teams; capable of articulating and pitching ideas through direct and indirect influence.
Thrives in a fast-paced, deadline-driven environment while managing multiple priorities; a proactive, collaborative team player with a passion for delivering marketing results and superior brand experiences.
Goal-oriented self-starter who thrives in a highly collaborative environment; agile, resourceful, and responsive to change.
Software: Microsoft Office, Monday.com, Salesforce and others.
Fluent in written and spoken English and Chinese.
Role will reside in Singapore, with 15% travel.
What You Need To Be Successful
Bachelor's degree in marketing, business management, advertising, communications, public relations or other relevant field.
5 years of experience in an advertising agency or company managing advertising campaign projects and client deliverables.
Preferred: helicopter or fixed-wing aviation experience.
Recruiting Company:
Bell Textron Inc.
Primary Location:
Singapore-Singapore
Job Function:
Marketing
Schedule:
Full-time
Job Level:
Individual Contributor
Job Type:
Standard
Shift:
First Shift
Job Posting:
07/17/2025, 12:55:14 AM
Job Number:
#J-18808-Ljbffr